Isn’t it just a scribble on a piece of paper? A Drawing..maybe a doodle, someone just scratched out on a piece of paper in their free time. Or is it something more? What do you see in a logo? What are the top ten logos that you can think of? There’s a reason they are stuck in your mind! Did you force yourself to remember them? No. But then why are they still lingering in the corners of your mind.
Uhmm… Now stop thinking about that. No, your mind isn’t being subliminally controlled by a secret multinational company. Or is it?
Lets play a game:
I will say the name of a company, lets see if you can picture their logos! And how Quickly you do it!
– CocaCola
– Google
– MasterCard
– IBM
– Apple
– Facebook
– Vadilal
– McDonalds
So is there something more to a logo than just the design.
There is. Infact, designing a logo is not easy. It’s not just a scribble on a piece of paper. Infact a logo tells its own story. It can tell you where and how the company was formed. Take the Apple logo for example:
The Logo draws it’s inspiration from the apple that caused revolution! The Apple that changed the way men think and caused a stir. Yes, the apple that hit Newton! Over the years the logo has changed and modified. Today it is created using minimalistic design. This is the same principle that governs most of Apple’s innovations.
Another Logo recognized worldwide: CocaCola logo. When you see this logo you can see the ribbon texture used by the company. This induces the “flow” and “refreshment” that the drink provides. The CocaCola logo has also gone through a lot of change over the years and today it incorporates its unique Bottle structure in its logo as well.
Mercedes. It’s famous three pointed star logo exudes elegance and class. Something that the brand promotes through all of its brand products and communication. The logo defines the brand!
The Logo speaks your brand, and it says it in the minimalist way possible. What does your brand stand for? Can you say it in a single image? A logo is more than just a sketch or a scribble on a paper!