Branding Agency

Fruitbowl Digital – Top Branding Company in Mumbai, India

Good branding, along with a memorable logo, increases a company’s value, provides direction and motivation to employees and makes easier the business development part of work. So what exactly is a brand you ask? Well in short you can say, it’s everything!

As one of the leading Brand companies in India, we would have to develop a brand in such a way that it would represent the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all of these parts of the business are working well, it helps to make the overall brand healthy.

Let’s look at the impact of a strong brand on a business:

1. Improves Recognition
   One of major components of a brand is the logo. As the “face” of a company, logo design is critical because that simple graphic will be on every piece of correspondence and advertising
2. Creates Trust
   The professional appearance of a brand builds trust & credibility. People are more likely to purchase from a business that appears polished and legitimate
3. Supports Advertising
   Advertising is another component of a brand. Both the medium chosen and demographic targeted for advertisements helps build a brand. Too narrow an advertising focus, and a company risks being “pigeon holed” and losing their ability to expand into new markets. Too broad a focus, and the company fails to create a definable impression of the company in the minds of would be customers
4. Builds Financial Value
   Companies who publicly trade on a stock exchange are valued at many times the actual hard assets of the company. Much of this value is due to the branding of the company. A strong brand usually guarantees future business. The greater a company’s devotion to build its brand value, the better the financial return from its efforts.
5. Inspires Employees
   When employees understand your mission and reason for being, they are more likely to feel that same pride and work in the same direction to achieve the goals you have set. Having a strong brand is like turning the company logo into a flag the rest of the company can rally around.

Generates New Customers
Branding enables the company to get referral business. A large reason ‘brand’ is the word used for this concept is that the goal is an indelible impression. As the most profitable advertising source, word of mouth referrals are only possible in a situation where your company has delivered a memorable experience with your customer
The most profitable companies, small and large, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand. Hence, branding agencies in Mumbai would have to keep in mind these points while working with a company in the branding process.

Successful Brand Communication Process :

For branding companies in Mumbai, the brand process is generally built around seven basic phases. Let’s take a look at these different phases:

Phase 1: Brand team development


Successful branding initiatives start with the creation of the brand team. A cross-organizational team to create the brand helps provide valuable insight into the organization and it will make launching and maintaining the brand easier.

Phase 2: Conduct business analysis


By understanding what the client hopes to achieve, brand companies in India can begin to develop meaningful solutions. This can be a challenge, as getting clients to express their needs is often difficult. But through questioning, designers can help clients discover brand solutions that are aligned with their business goals.

Phase 3: Conduct audience analysis

People are the reason that businesses and organizations exist and ultimately they determine whether an organization succeeds or fails in the marketplace. For a strategic advantage a greater emphasis is put on understanding how brand design motivates audiences. When combined with business analysis, audience research fills in the “who,” “what” and “why” of the brand puzzle.

Phase 4: Develop a brand positioning

Positioning speaks to the competitive nature of branding. By providing a unique value to audiences, organizations carve out a piece of the marketplace that they try to own and sustain. Positioning also speaks to the promise an organization makes with its audience, defining a unique value to an audience, and then making sure that it can consistently deliver on that promise.

Phase 5: Create a consistent messaging and visual style

The visual design and messaging that goes along with a brand plays a critical part in the overall branding process. The visual and verbal elements that communicate the brand position attract, intrigue, and convince audiences to engage with the brand.

Phase 6: Launching and evaluating the brand


One of the biggest challenges in implementing a brand positioning is getting the organization to buy into the direction, and adopt the messaging and creative direction prescribed. Implementation includes communicating the brand position and brand verbal and visual assets to the internal audience. Once the brand is implemented the focus needs to shift from creating to maintaining the brand. Branding is a marathon, not a sprint, so it’s important to make sure that the health of the brand direction is maintained, all the while being aware of subtle changes in the competitive environment that may need to be considered.

Benefits of Online Branding for Companies and Small Businesses:

Branding is the process of creating distinctive and durable perceptions in the minds of consumers. Brand companies in India try to make a brand to be a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more.
Although most people associate brands with big companies, the smallest of enterprises can use branding techniques with great rewards. Some of the benefits of branding for small businesses are:

• RECOGNITION AND LOYALTY
  Through branding, customers are much more likely to remember your business. If your business sells products that are bought on impulse, good branding could mean the difference between no-sale and a sale. If a customer is happy with your products or services, a brand helps to build customer loyalty across your business.
• IMAGE OF SIZE
  Strong branding will project an image of a large and established business to your potential customers. People usually associate branding with larger businesses that have the money to spend on advertising and promotion.
• IMAGE OF QUALITY
  Good branding projects an image of quality in your business, that helps to show its quality and value. It is commonly said that if you show a person two identical products, only one of which is branded; they will almost always believe the branded item is higher quality.
• IMAGE OF EXPERIENCE AND RELIABILITY
  A strong brand creates an image of an established business that has been around for long enough to become well known. A branded business is more likely to be seen as experienced in their products or services and more reliable and trustworthy than other businesses.
• MULTIPLE PRODUCTS
  If your business has strong branding, it allows you to link together several different products or ranges. You can put your brand name on every product or service you sell, meaning that customers for one product will be more likely to buy another product from you.

Online Branding Services by Fruitbowl Digital Agency:

As an agency that has been in digital arena long enough, we have a lot of inputs to share about brand communication. As we have experienced first-hand, we believe that brand communication has evolved of the last decade and it continues to evolve further. The main purpose of brand communication for brand companies in India, is to deliver the message of your brand in an effective and no nonsense manner to the selected target audience.

At Fruitbowl Digital We specialize in the following categories –

• Events
• Creative Advertising Design
• 2D/3D Illustration and Design
• Content Strategy & Copywriting
• Print Packaging and Pros
• Videos
• Brand Identity and Messaging
• Video Production
• Brand Activation

The main reason for brand communication done by brand companies in Mumbai, is to close the gap between what perceptions the target audience has made towards the brand. Fruitbowl Digital excels at managing brand communications that properly position the brand in the consumer’s daily life. Our duty is to offer brand services that help in creating a connecting factor with your brand to the target audience. A great amount of creative planning and execution are carried out to make sure good impact and supreme effectiveness. Over the years we have worked on several brands and as a result of this we can determine that to achieve success, it is vital to build a great value for your brand it is essential to create, build and manage it with great care. Fruitbowl Digital believes that each brand is different in its own way and there are no similar qualities for the success of each brand.