If you’re searching for dependable digital marketing agencies in Delhi, you’re really looking for teams that can turn online visibility into real business growth. Delhi NCR has become a major hub for performance-driven brands, startups, and enterprises that rely on digital channels to attract and convert customers. Agencies here support businesses with SEO, paid ads, social media, and integrated growth strategies that match how people actually research and buy today. Agencies like Fruitbowl Digital, Webchutney, iProspect, Techmagnate, and PageTraffic are known for blending strategy with execution to deliver measurable results. With the right agency partner, your digital presence doesn’t just look good,it works harder for your business.
Delhi NCR has become one of India’s strongest digital business ecosystems. Over the last decade, the region has evolved into a hub for digital-first brands, performance-led startups, and enterprise marketing teams. From early-stage D2C companies to legacy organisations, businesses increasingly rely on digital marketing agencies in Delhi to drive visibility, qualified leads, and long-term growth.
Whether you are looking for a social media marketing agency in Delhi, a performance-led PPC agency in Delhi, a growth-focused SEO agency in Delhi, or a full-service advertising agency in Delhi, this list features some of the most trusted and top-rated digital marketing agencies in Delhi for 2026.
Why Your Business Needs Digital Marketing Agencies in Delhi
Consumer behaviour has changed significantly over the years. Today’s customers research, compare, and form opinions online long before making a purchase decision. This shift has made digital marketing agencies in Delhiessential partners for brands that want to stay competitive.
Here’s why businesses increasingly rely on them.
1. Expertise Across Channels
Professional digital marketing agencies in Delhi NCR bring together specialists across SEO, paid media, social media, content, design, and analytics. Most in-house teams struggle to match this depth and breadth of expertise.
2. Better ROI on Marketing Spend
Instead of spreading budgets inefficiently, experienced advertising agencies in Delhi optimise campaigns using performance data, clear KPIs, and real-time insights to improve returns.
3. Faster Execution and Scalability
Digital marketing agencies in Delhi are built to move quickly. They allow brands to scale campaigns without the time, cost, and complexity involved in hiring and managing large in-house teams.
4. Access to Advanced Tools and Technology
Leading agencies invest in premium SEO, PPC, analytics, and social listening tools, giving brands a competitive advantage they may not be able to justify internally.
5. Strategic Perspective
Beyond execution, the best digital marketing agencies in Delhi act as strategic partners. They help shape brand positioning, long-term growth plans, and channel strategies.
In-house vs. Outsourced Digital Marketing Agency – Which Is Better?
This is one of the most common questions businesses ask before working with digital marketing agencies in Delhi.
In-house Marketing
Pros
Full control over the team
Deep understanding of the brand
Cons
High hiring and training costs
Limited skill sets
Slower execution
Difficult to scale quickly
Outsourced Digital Marketing Agency
Pros
Access to specialised talent
Proven processes and benchmarks
Faster turnaround times
Cost-effective at scale
Cons
Requires choosing the right agency partner
For startups, SMEs, and even large enterprises, partnering with experienced digital marketing agencies in Delhi NCR often delivers stronger outcomes than building everything in-house.
15 Best Digital Marketing Agencies in Delhi
1. Fruitbowl Digital
Fruitbowl Digital is an award-winning digital marketing and social media agency known for combining strategic clarity with creative storytelling and performance-led execution. While headquartered in Mumbai, the agency works extensively with brands across Delhi NCR, delivering integrated campaigns that balance brand building with measurable growth.
Over the years, Fruitbowl Digital has built a reputation for translating business objectives into structured digital strategies. The agency works closely with leadership teams to align marketing investments with long-term growth goals, ensuring campaigns are not just creative but commercially impactful. Its strength lies in integrating branding, content, and performance marketing into one cohesive ecosystem.
Services Offered:
Digital strategy and brand positioning
Web development and e-commerce solutions
Performance marketing (Google & Meta Ads)
SEO and content marketing
Social media marketing
Visual design and branding
Photography and video production
Agency Highlights:
ROI-driven campaigns with a measurable growth focus
Strong storytelling combined with performance marketing
Integrated full-funnel marketing approach
Experience across fintech, lifestyle, B2B, logistics, hospitality, and CSR sectors
Webchutney is one of India’s most recognised digital-first agencies and a leading advertising agency in Delhi NCR. Known for shaping some of the country’s most iconic digital campaigns, the agency blends bold creativity with platform-native execution. It has consistently worked with large national and global brands, delivering campaigns that spark conversations and drive engagement at scale.
With deep expertise in storytelling and digital culture, Webchutney focuses on building brand recall through innovative ideas backed by digital amplification strategies.
Services Offered:
Creative digital campaigns
Social media marketing
Brand strategy
Content development
Agency Highlights:
Strong creative legacy in India
Works with national and global brands
Integrated campaign execution across platforms
Contact Details:
Contact Number: +91 124 4781 700
3. iProspect India – Gurgaon (Delhi NCR)
iProspect India is part of a global performance marketing network and is a well-established digital marketing agency in Delhi NCR. The agency specialises in data-led media planning and performance-driven strategies, making it a preferred choice for enterprises and large-scale brands seeking structured, measurable growth.
Its strength lies in combining technology, analytics, and media optimisation to drive ROI-focused outcomes.
Services Offered:
SEO
SEM
Media planning and buying
Performance marketing
Agency Highlights:
Data-backed media strategies
Enterprise-level campaign management
Strong ROI focus
Contact Details:
Contact Number: +91 124 4781 700
4. Techmagnate – New Delhi
Techmagnate is a reputed digital marketing agency in Delhi with a strong emphasis on SEO and performance marketing. The agency works across competitive sectors including healthcare, BFSI, education, and e-commerce, focusing on long-term organic growth and sustainable lead generation.
Known for its structured SEO methodologies and analytics-driven optimisation, Techmagnate has built credibility in the Delhi market over the years.
Services Offered:
SEO
Content marketing
Paid media
Analytics
Conversion rate optimisation (CRO)
Agency Highlights:
Trusted SEO-focused agency in Delhi
Google-listed and operational
Performance-driven growth strategies
Contact Details:
Contact Number: +91 11 4986 2000
5. PageTraffic – New Delhi
PageTraffic is one of the oldest and most credible SEO agencies in Delhi, serving both Indian and international clients. With decades of experience in search engine optimisation, the agency focuses on delivering consistent and measurable organic growth.
Its expertise spans technical SEO, enterprise SEO, and performance-driven paid campaigns.
Services Offered:
SEO
Paid search
Content marketing
Agency Highlights:
Strong global presence
SEO-led performance strategies
Long-standing industry credibility
Contact Details:
Contact Number: +91 11 4165 3344
6. Social Beat – Delhi NCR
Social Beat is a growth-focused digital marketing agency in Delhi NCR, popular among D2C and consumer brands. The agency integrates performance marketing, content, and influencer strategies to drive scalable revenue growth.
It is known for blending creative storytelling with measurable campaign results.
Services Offered:
Influencer marketing
Performance marketing
Content and video marketing
Agency Highlights:
ROI-driven campaigns
Strong influencer ecosystem
D2C and consumer brand expertise
Contact Details:
Contact Number: +91 9810 444 444
7. WATConsult – Delhi NCR
WATConsult is a globally recognised advertising agency in Delhi NCR known for delivering integrated digital storytelling campaigns. The agency works with top-tier brands and focuses on large-scale brand building supported by digital amplification.
Its campaigns often combine social media, digital films, and platform-native storytelling.
Services Offered:
Social media marketing
Digital films
Integrated digital campaigns
Agency Highlights:
Part of a global network
Works with leading brands
Strong integrated campaign capability
Contact Details:
Contact Number: +91 9820 987 475
8. Brainwork Technologies – New Delhi
Brainwork Technologies is a long-standing digital marketing agency in Delhi known for SEO-led solutions and cost-effective services. The agency works with small and mid-sized businesses looking for steady digital visibility growth.
It focuses on delivering affordable and practical digital marketing strategies.
Services Offered:
SEO
Website development
Digital consulting
Agency Highlights:
Established presence in Delhi
Affordable service offerings
SME-focused solutions
Contact Details:
Contact Number: +91 11 4501 6001
9. ROI Minds – Delhi NCR
ROI Minds is a performance-first PPC agency in Delhi NCR that works closely with startups and SMEs. The agency specialises in conversion-driven paid media strategies, particularly for e-commerce brands.
It is recognised for its revenue-focused advertising frameworks.
Services Offered:
Google Ads
Meta Ads
E-commerce growth marketing
Agency Highlights:
Conversion-focused approach
Strong paid media expertise
Startup-friendly strategies
Contact Details:
Contact Number: +91 9717 005 558
10. Brandhype – Delhi NCR
Brandhype is a social media marketing agency in Delhi NCR known for influencer-led campaigns and youth-focused brand collaborations. The agency helps brands build relevance among younger digital audiences.
It focuses heavily on creator-driven visibility and engagement.
Services Offered:
Influencer marketing
Social media campaigns
Brand collaborations
Agency Highlights:
Youth-centric campaigns
Strong creator network
Social-first approach
Contact Details:
Contact Number: +91 9873 405308 / +91 8209 607036
11. DigiDarts – Gurgaon (Delhi NCR)
DigiDarts is a marketing automation-led digital marketing agency in Delhi NCR. The agency integrates performance marketing with CRM systems and data analytics to drive scalable growth.
It is particularly suited for brands looking to automate and optimise their marketing funnels.
Services Offered:
Performance marketing
CRM and marketing automation
Data analytics
Agency Highlights:
Strong tech integration
Automation-driven growth
Suitable for scaling brands
Contact Details:
Contact Number: +91 9311 245 748
12. Adsparkx – Gurgaon (Delhi NCR)
Adsparkx is a conversion-focused advertising company in Delhi NCR working at the intersection of performance marketing and user experience optimisation.
The agency focuses on measurable lead generation and ROI growth.
Services Offered:
SEO
Paid advertising
UX and CRO
Agency Highlights:
Lead generation expertise
Conversion-focused strategies
Performance-driven execution
Contact Details:
Contact Number: +91 8586 025 554
13. Pinstorm – Delhi NCR
Pinstorm is a strategy-heavy advertising agency in Delhi NCR, particularly known for its work in BFSI and corporate sectors. The agency emphasises business-driven digital strategies backed by performance marketing.
It is often chosen by brands looking for structured and strategic digital frameworks.
Services Offered:
Integrated digital campaigns
Performance marketing
Agency Highlights:
Strong strategic depth
Corporate and BFSI expertise
Business-focused execution
Contact Details:
Contact Number: +91 22 6194 3666
14. eBrandz – Noida (Delhi NCR)
eBrandz is a globally focused SEO agency in Delhi NCR serving export-driven and international businesses. The agency specialises in search visibility and online reputation management.
It is known for structured SEO campaigns tailored for global markets.
Services Offered:
SEO
Online reputation management
Paid media
Agency Highlights:
Strong global clientele
SEO-led growth strategies
International market focus
Contact Details:
Contact Number: +91 120 456 7800
15. Seotonic Web Solutions – Delhi NCR
Seotonic Web Solutions is a performance-oriented digital marketing agency in Delhi NCR with a strong foundation in SEO and PPC. The agency works with Indian and global brands looking for scalable digital growth.
It focuses on data-backed execution and measurable marketing outcomes.
Services Offered:
SEO
PPC
Content marketing
Agency Highlights:
Data-driven campaigns
Scalable digital strategies
Performance-first mindset
Contact Details:
Contact Number: +91 9811 234 567
How to Choose the Right Digital Marketing Agencies in Delhi for Your Business
Choosing from the many digital marketing agencies in Delhi can feel overwhelming, especially when most agencies appear similar at first glance. However, the right agency can become a long-term growth partner, while the wrong one can drain budgets and stall momentum. Making the right decision requires looking beyond surface-level promises and focusing on factors that directly impact business outcomes.
1. Industry Experience and Market Understanding
Not all digital marketing agencies in Delhi are built the same. Agencies with experience in your specific industry understand customer behaviour, buying cycles, and competitive benchmarks far better than generalists. For example, a D2C brand requires a very different approach compared to a B2B or BFSI company. When evaluating agencies, look at whether they have worked with similar brands, faced similar challenges, and delivered measurable results in comparable markets.
2. Breadth and Depth of Services
A strong digital marketing agency should offer a balanced service mix. While some brands only need SEO or paid ads initially, growth often demands an integrated approach across SEO, PPC, social media, content, performance marketing, and analytics. Choosing an agency that offers these services under one roof ensures better coordination, consistent messaging, and clearer accountability. Many leading digital marketing agencies in Delhi NCR stand out because they combine creative execution with performance-led strategy.
3. Transparency in Reporting and Communication
One of the biggest red flags when working with digital marketing agencies in Delhi is vague reporting. The right agency will clearly define KPIs, share performance metrics regularly, and explain what the numbers actually mean for your business. Transparent reporting builds trust and helps brands understand where budgets are being spent and how campaigns are performing. Agencies that avoid data-driven conversations or overpromise results without accountability should be approached cautiously.
4. Proven Case Studies and Real Results
Case studies are not just marketing material. They demonstrate an agency’s ability to solve real problems. When reviewing digital marketing agencies in Delhi, look for detailed case studies that explain challenges, strategies, execution, and outcomes. Avoid agencies that rely only on generic claims or buzzwords. Strong agencies show how their strategies translated into tangible growth, whether in traffic, leads, conversions, or revenue.
5. Strategic Thinking Over Tactical Execution
The best digital marketing agencies in Delhi do more than execute campaigns. They ask the right questions, challenge assumptions, and align marketing efforts with business goals. Strategic agencies help brands prioritise channels, allocate budgets wisely, and adapt strategies as the market changes. This long-term thinking is what separates vendors from true growth partners.
6. Cultural Fit and Collaboration Style
Digital marketing is not a one-time project. It is an ongoing collaboration. The right agency should feel like an extension of your internal team. Clear communication, responsiveness, and shared values matter just as much as technical expertise. Many successful partnerships with digital marketing agencies in Delhi NCR last for years because both sides align on expectations and working styles.
7. Scalability and Future Readiness
As your business grows, your marketing needs will evolve. Choose an agency that can scale with you. Whether it is handling larger budgets, expanding to new platforms, or adapting to algorithm changes, future readiness is critical. Agencies that invest in talent, tools, and learning are better equipped to support long-term growth.
Conclusion
With hundreds of digital marketing agencies in Delhi, choosing the right partner plays a critical role in sustainable growth. Brands that work with experienced agencies gain strategic clarity, stronger performance, and long-term value. Among the available options, FruitBowl Digital stands out for its balanced approach to creativity, strategy, and performance.
FAQs
Q1. Is it worth hiring digital marketing agencies in Delhi?
Yes. Digital marketing agencies in Delhi provide specialised expertise, faster execution, and better ROI compared to managing all channels in-house. They also bring experience across industries and platforms that most internal teams lack.
Q2. Which agency is best for digital marketing in Delhi?
Several agencies perform well depending on business needs. FruitBowl Digital is often considered a strong option for growth-focused brands in Delhi NCR due to its balanced focus on strategy, creativity, and performance.
Q3. How many digital marketing agencies are there in Delhi?
There are hundreds of digital marketing agencies in Delhi, ranging from boutique firms to large global networks. The quality and expertise vary significantly, making careful evaluation important.
Q4. How much does a digital marketing agency cost in Delhi?
Costs usually start at around ₹30,000 per month and increase based on scope, channels, and campaign complexity. Pricing depends on services such as SEO, PPC, social media, and performance marketing.
Q5. Which companies need digital marketing agency services?
Startups, SMEs, D2C brands, enterprises, and even local businesses can benefit from working with digital marketing agencies in Delhi to improve visibility and growth.
Q6. What services do digital marketing agencies in Delhi provide?
Most agencies offer SEO, PPC, social media marketing, content creation, web development, e-commerce solutions, and performance marketing.
Q7. What services do digital marketing agencies in Delhi provide?
Digital marketing agencies in Delhi typically deliver integrated growth solutions across search, social media, paid advertising, and content marketing.
Digital marketing agencies in Bangalore help brands grow through SEO, social media, and performance marketing. Agencies like Fruitbowl Digital, Webenza, Social Beat, Dentsu Webchutney, and Langoor are known for blending strategy with creative execution for businesses in Bangalore, helping brands stand out and grow in a competitive digital landscape. With competition rising across industries, the right digital marketing agency in Bangalore can make a real difference in how businesses build visibility, attract customers, and grow online.
Bangalore, often referred to as the Silicon Valley of India, is a hub for startups, enterprises, and global tech giants alike. With competition intensifying across industries, businesses are increasingly relying on digital marketing companies in Bangalore to drive growth, performance, and brand differentiation.
From performance marketing and social media to SEO, content, and Google Ads, the right marketing agency in Bangalore can help brands cut through noise and achieve measurable outcomes.
Why Your Business Needs a Digital Marketing Agency
Digital marketing today is no longer optional, it is foundational.
Here’s why businesses across sectors invest in digital marketing services in Bangalore:
Consumers research online before making purchase decisions
Platforms like Google, Instagram, LinkedIn, and YouTube influence buying intent
Performance-led campaigns help track ROI in real time
Strong digital presence builds long-term brand equity
A professional digital marketing agency for startups in Bangalore or established enterprises brings together strategy, execution, data, and creativity, something difficult to sustain in silos.
In-House vs. Outsourced Digital Marketing Agency – Which Is Better?
In-House Team
Outsourced Agency
Limited skill bandwidth
Access to multi-disciplinary experts
High fixed costs
Flexible and scalable
Slower experimentation
Faster execution & optimization
Platform knowledge gaps
Deep channel specialization
For most brands, especially startups and mid-sized businesses, partnering with a performance marketing agency in Bangalore or a full-funnel agency delivers better ROI than building large internal teams.
10 Best Digital Marketing Agencies in Bangalore
Below is a curated list of top-rated, currently operational digital marketing agencies in Bangalore, known for delivering consistent results.
1. Fruitbowl Digital
Fruitbowl Digital is a design and digital marketing agency known for blending creativity with performance-led execution. Headquartered in Andheri, Mumbai, the agency works with brands across Bangalore, Delhi NCR, and other key markets in India, delivering integrated digital solutions for both domestic and global audiences.
As a creative online marketing partner, the team focuses on strategy-first storytelling, performance marketing, and building scalable digital ecosystems that drive measurable business growth.
Services Offered:
Performance Marketing (Google Ads, Meta Ads)
Social Media Marketing & Content Strategy
SEO & Online Marketing in Bangalore
Brand Strategy & Visual Identity
Website Design & Conversion Optimization
Clients:
Tanishq
Peora
MuscleBlaze
Finestar Diamonds
Axis Securities
Agency Highlights:
FruitBowl Digital specializes in a comprehensive range of digital marketing services
Strong focus on ROI, funnels, and measurable growth
Works extensively with startups, D2C, luxury, finance & tech
Webenza is a well-established digital marketing company in Bangalore known for its strong expertise in inbound marketing, marketing automation, and performance-driven brand growth. Over the years, the agency has built a reputation for combining strategy with measurable execution, particularly for B2B and SaaS-focused brands. Webenza approaches digital marketing as a structured growth engine, aligning content, SEO, paid media, and CRM automation to drive predictable lead generation and customer acquisition. Their consultative approach makes them a preferred partner for brands looking to build long-term digital infrastructure rather than short-term campaign spikes.
Social Beat is a prominent social media marketing agency in Bangalore recognised for its performance marketing expertise and multilingual campaign execution. The agency has built a strong presence in the Indian digital ecosystem by helping brands scale across regions through vernacular content and platform-specific strategies. Social Beat integrates paid media, influencer marketing, and creative storytelling to deliver revenue-focused outcomes. With a sharp understanding of consumer behaviour across metros and emerging markets, the agency is especially popular among D2C and e-commerce brands seeking aggressive yet sustainable growth.
Dentsu Webchutney is a leading ad agency in Bangalore known for its strong creative pedigree and digital innovation capabilities. As part of a global network, the agency has played a significant role in shaping modern Indian digital storytelling. It specialises in crafting high-impact brand campaigns that blend creativity with technology and consumer insights. From large-scale integrated campaigns to experience design and digital-first brand launches, Dentsu Webchutney is often chosen by enterprise brands seeking culturally relevant and high-visibility marketing initiatives.
Team Pumpkin is a full-service marketing firm in Bangalore offering integrated digital and brand solutions. The agency works with both established enterprises and emerging startups, helping them align brand strategy with digital performance. Team Pumpkin combines influencer marketing, social media management, and performance marketing to deliver holistic growth. With strong on-ground and regional market expertise, the agency supports brands in expanding their footprint across multiple Indian markets.
Ralecon is a performance-focused Google Ads agency in Bangalore known for its strong ROI-driven campaigns and transparent reporting frameworks. The agency primarily works with businesses looking for structured lead generation and measurable paid media growth. Ralecon emphasises analytics, optimisation, and data-backed strategies to improve campaign efficiency and conversion rates. Their focused approach makes them a suitable partner for brands prioritising performance marketing and search engine visibility.
Langoor is a creative-first marketing company in Bangalore blending branding, design, and digital execution. The agency focuses on building meaningful brand narratives supported by data and technology. Langoor’s campaigns are known for combining storytelling with strong visual identity systems, making it a preferred partner for brands looking to elevate their positioning. From social campaigns to digital experiences, the agency integrates creativity with performance.
echoVME Digital is a well-known online marketing company in Bangalore specialising in social media and performance marketing. The agency is also recognised for its digital marketing training initiatives alongside execution services. echoVME helps brands strengthen their social presence while building measurable growth funnels through SEO and influencer collaborations. Its hybrid model of consulting, training, and implementation makes it distinct within the Bangalore digital ecosystem.
Growth Hackers Digital is a niche performance marketing agency in Bangalore focused on scaling startups and SaaS brands. The agency adopts a growth-hacking mindset, leveraging analytics, funnel optimisation, and paid media to accelerate customer acquisition. It works closely with founders and marketing teams to test, iterate, and optimise campaigns for rapid expansion. Their agile execution model is particularly suited for venture-backed and fast-growing brands.
Digitally Inspired Media is a boutique social media company in Bangalore known for its creative storytelling and agile campaign execution. The agency works closely with lifestyle and D2C brands to build strong digital communities and visual narratives. Its smaller, focused structure allows for hands-on strategy development and close client collaboration. Digitally Inspired Media combines content strategy with paid amplification to ensure both engagement and measurable growth.
How to Choose the Right Digital Marketing Agency in Bangalore for Your Business?
Before finalising a digital marketing agency in Bangalore, consider the following:
Industry experience – Have they worked in your category?
Performance focus – Can they show measurable results?
Channel expertise – SEO, social, Google Ads, content
Scalability – Can they grow with your business?
Transparency – Clear reporting and communication
Whether you’re a startup looking for a digital marketing agency for startups in Bangalore or an enterprise seeking a full-funnel partner, alignment matters more than size.
Conclusion
Bangalore’s digital ecosystem is dynamic, competitive, and fast-evolving. Choosing the right digital marketing company in Bangalore can significantly impact your brand’s growth trajectory.
From performance-driven agencies to creative powerhouses, the city offers diverse options. Agencies like FruitBowl Digital, a leading digital marketing agency in Bangalore, stand out for their strategic clarity, creative depth, and ROI-led execution.
FAQs
Q1. Is it worth hiring a digital marketing agency Bangalore?
Yes. A professional agency brings expertise, tools, and scalability that are difficult to replicate in-house.
Q2. Which agency is best for digital marketing?
The best agency depends on your goals. FruitBowl Digital is the Best Digital Marketing Company in Bangalore for brands looking for strategy-led, performance-focused growth.
Q3. How many digital marketing companies are there in Bangalore?
There are over 1,000 registered marketing companies in Bangalore, ranging from boutique firms to global networks.
Q4. How much does a digital marketing agency cost?
Costs typically range from ₹50,000 to ₹5,00,000+ per month depending on scope and services.
Q5. Which companies need digital marketing agency services?
Startups, D2C brands, B2B firms, enterprises, and local businesses all benefit from digital marketing.
Q6. What all services do digital marketing agencies in Bangalore provide?
SEO, social media marketing, Google Ads, performance marketing, branding, content, and analytics.
Q7. What services do digital marketing agencies in Bangalore provide?
They provide end-to-end online marketing in Bangalore, covering awareness, acquisition, engagement, and conversion.
Some of the top branding agencies in Mumbai include Fruitbowl Digital which stands out for its innovative digital branding and creative online campaigns, DY Works known for its creative approach to brand transformation, and Havas Worldwide India offering a mix of creativity and tech-driven marketing solutions.
So if you’re on the hunt for branding agencies in Mumbai, you’ve come to the right place. Today’s competitive market needs so much more than a logo or a tagline – it’s the story you tell, the identity, what you want people to experience and connect with. And that’s exactly the role of a professional branding agency – it’s to help businesses build that identity through crafted strategy and creative design.
So if you’re a startup trying to make your mark in the industry or a brand looking to scale, these advertising agencies in Mumbai give you the scope and the opportunity to make your brand stand out in the market noise.
How to Choose the Right Branding Agency in Mumbai in 2026
There is no shortage of creative ad agencies in Mumbai, and choosing the right partner can feel overwhelming. Here are some factors to consider when picking:
Expertise & Portfolio: Case studies and past work across industries prove helpful.
Services: From strategy to design, ensure they cover your needs.
Clientele: Adaptability is key. Agencies with a diverse range of clients show adaptability & expertise.
Culture Fit: Do you think your brand values align with the agency’s creative style? That’s also a key factor.
Budget & Transparency: Being transparent is a green flag. A good Mumbai branding agency will be upfront about their pricing and deliverables.
Reviews & Ratings: Check online reviews, but don’t just look at the score. A 4.8 rating from only 9 reviews isn’t as reliable as a 3.9 rating from 150 reviews.
Top 30 Branding Agencies in Mumbai
1. Fruitbowl Digital
Mumbai-based full-service digital agency Fruitbowl Digital has a reputation for combining creativity with digitally-first thinking to drive effective results. With an experience spanning brand strategy, visual identity, packaging, social media campaigns, digital marketing, UX/UI design, and integrated advertising, they enable brands to be distinctive through consistent and recallable storytelling on every platform. Fruitbowl Digital develops data-driven, audience-centric campaigns that blend strategic information with creative design, making them one of the best branding companies in Mumbai for all industries.
Services Offered:
Branding & Identity Design
Digital Marketing
Social Media Strategy
Creative Campaigns
Performance Marketing
Clients:
Mahindra
Reliance
Mumbai Indians
Subway
Hilton
Contact:
Number: +91 8069193400 Email:hello@fruitbowldigital.com Address: Unit 25, 2nd Floor, Vicino by ID Group, New Link Rd, Oshiwara, Andheri West, Mumbai, Maharashtra 400102 (Get Direction)
2. DY Works
As one of India’s leading brand management companies in Mumbai, DY Works specializes in strategic branding, packaging, and consumer insights. They help brands build strong identities with a data-led approach & deep market research. If you’re a brand seeking integrated campaigns or product launches, DY Works is a trusted partner in the market.
Services Offered:
Brand Strategy
Consumer Insights
Packaging Design
Innovation Labs
Clients:
Godrej
Tata
Aditya Birla
Contact:
Phone: +91 86577 38331 Email: info@dyworks.in
3. Havas Worldwide India
Havas Worldwide India is part of the global Havas network, offering a combination of creative, media, and digital services. The agency provides integrated campaigns that bring together advertising, content, and media planning. They provide services to brands across various industries, including FMCG, automotive, and finance, focusing on consistent brand messaging across channels.
Services Offered:
Brand Strategy & Positioning
Creative Advertising
Media Planning & Buying
Digital & Social Media
Content Development
Clients:
Zydus Lifesciences
PayU,
Coca-Cola India
Nestle
Contact:
Phone: +91 22 3377 0100
4. Interbrand India
Interbrand India ranks among the top branding agencies in Mumbai, with a speciality for brand valuation and identity creation for multinational businesses. With strategic brand consultancy, creative storytelling and more, they deliver impactful solutions that combine global best practices with local insights.
Chlorophyll is a creative ad agency in Mumbai that believes in crafting brands through powerful storytelling and cultural relevance. They’ve partnered with leading Indian conglomerates for decades, balancing innovation with strategy. Known for their insight-driven creativity, their practical solutions help brands grow sustainably.
Elephant is one of the top graphic design companies in Mumbai, with expertise in branding, packaging, and user experience. Their work blends creativity with functionality to create long-term impact. Many FMCG brands like Amul, Paper Boat and Britannia have crafted creative solutions with Elephant Design.
Litmus Branding is a boutique branding company in Mumbai focusing on strategy-driven design and storytelling. They bring fresh perspectives to established and emerging businesses alike. Logo design, web solutions and communication strategies are one of the few things they are known for in the market.
Schbang is a new-age creative advertising agency in Mumbai, offering branding, digital marketing, and tech solutions under one roof. They’ve become a go-to partner for lifestyle and consumer brands. Trusted by brands like L’Oreal, Amazon, and Jio, Schbang combines technology and creativity to deliver measurable results and impactful brand experiences.
Services Offered:
Creative Strategy
Technology
Digital Marketing
Branding
Clients:
L’Oreal
Amazon
Jio
Contact:
Phone: +91 22 6184 8586 Email: bd@schbang.com
9. VGC
VGC ranks among the top media agencies in Mumbai, specializing in visual communication with a lasting legacy in Indian design. They balance an aesthetic appeal along with functional branding outcomes with brand consulting, design, and strategic services.
Services Offered:
Brand Consulting
Design
Strategy
Clients:
Aditya Birla Group
DBS Bank
Godrej
Contact:
Phone: +91-9821179732 Email: E creative@vgc.in
10. Brandmovers India
A performance-driven creative ad agency in Mumbai, Brandmovers is known for its content-first approach, specializing in storytelling-led campaigns. Their integrated creativity with measurable results, makes them a trusted partner for brands looking to drive growth and awareness.
Services Offered:
Brand Storytelling
Digital Engagement
Campaign Strategy
Clients:
Domino’s
Coca-Cola
Puma
Contact:
Phone: +91 9967472891 Email: suva@brandmovers.in
11. Almond Branding
Almond Branding is a specialist branding firm in Mumbai that is known for packaging innovation, consumer-focused design, and creating memorable brand experiences, working extensively with FMCG brands, helping them stand out on crowded shelves.
A modern Mumbai branding agency, Togglehead integrates technology with creative campaigns to deliver digital-first solutions. With social media campaigns, digital branding, and interactive content as their specialty, they are masters in engaging with contemporary audiences. Their approach ensures brands remain relevant in a fast-changing digital landscape.
Services Offered:
Digital Branding
Creative Campaigns
Interactive Content
Clients:
Tata Cliq
Pepperfry
Swiggy
Contact:
Phone: +91 7738717919 Email: admin@togglehead.in
13. Sociowash
Sociowash is a young, dynamic creative advertising agency in Mumbai known for creating witty, engaging, and shareable content that are targeted at millennial and Gen Z audiences. Their campaign boosts engagement and visibility that is authentic with younger consumers.
Services Offered:
Social Media Strategy
Content Creation
Digital Campaigns
Clients:
Fevicol
Swiggy
Zomato
Contact:
Email: hello@sociowash.com
14. The Glitch (Now Part of VMLY&R)
The Glitch is one of the most recognized creative agencies in Mumbai, now part of the VML network. Known for edgy, pop-culture-led campaigns, they create digital-first, trend-driven content that resonates with modern audiences. The Glitch is celebrated for blending humor, insight, and creativity to make brands culturally relevant and memorable.
Services Offered:
Creative Campaigns
Digital Content Strategy
Integrated Branding
Clients:
Netflix
H&M
Swiggy
Contact:
Phone: 022 6529 5629
15. Law & Kenneth Saatchi & Saatchi
Law & Kenneth Saatchi & Saatchi is a global advertising and branding agency in Mumbai that combines creative storytelling with strong business insight, having managed some of India’s most iconic brands, like Pepsi, Tata Motors, and Britannia. They are known for blending innovation with results-oriented thinking, making them a trusted partner for brands seeking impact at scale.
Mumbai has never been anything but a center for creative excellence in India, and as of 2026, still finds room for some of the best branding firms in the nation. Every agency offers something unique to present, whether they work with heritage brands or digital-native companies, designing end-to-end brand experiences that influence the way people think, remember, and believe in companies.
Aside from communications, a Mumbai brand agency is now key in helping brands cut through the din of digital and touch changing consumer behavior.
Mumbai’s extremely diverse creative community means that businesses of all kinds have access to the best available partner to collaborate with. Some thrive as graphic design or creative ad agencies, creating high-impact visual communications and integrated campaigns that engage audiences in new and interesting ways. Others work as brand management companies, specializing in strategy and positioning.
This list of best 30 Branding agencies in Mumbai (2026) is a guide that assists you in selecting the perfect partner for launching a new business or rebranding an existing business. In order to make your brand not only noticed but also loved, remembered, and selected, each agency brings together creativity, strategy, and excellent execution.
Frequently Asked Questions
Q1. Would it be worth hiring a Branding agency?
Yes, absolutely. A professional agency builds your brand identity, positioning, and communications strategy, enabling you to stand out from the noise in today’s cluttered and competitive marketplace.
Q2. Who are the top 5 Branding companies?
As per our expertly curated list of the top branding agencies in Mumbai for 2026, the top five are: Fruitbowl Digital, DY Works, Alchemist Brand Consulting, Interbrand India, and Chlorophyll.
Q3. What is the cost of Branding in Mumbai?
The cost of Mumbai branding can be very dynamic depending on the agency, project scope, and deliverables. For small projects like logo creation or revitalizing the brand identity, costs can start from ₹50,000. For large, comprehensive branding solutions – from strategy through design to campaigns – costs could go up to ₹10 lakhs or higher. Hiring the best branding companies in Mumbai is normally on the expensive side, but the long-term cost-effectiveness makes it worthwhile.
Q4. What does a Branding agency cost?
The cost structures of Mumbai brand management agencies generally vary based on the size of the agency and the scope of the project. Boutique agencies charge project fees, which are apt for startups or small companies. Large agencies usually operate on retainers, with monthly fees between ₹1–10 lakhs. These retainers pay for strategy, design, execution, and constant brand management support.
Q5. Who requires Branding services?
In the current competitive landscape, nearly every company can gain something from branding. Startups apply it to gain credibility and leave a strong impression, SMEs use it in order to grow and differentiate themselves in competitive markets, and large companies usually engage in rebranding in order to remain relevant. Even long-standing companies seeking to reposition themselves in the market require the services of innovative advertising agencies in Mumbai to stay competitive.
Q6. What services do Branding Agencies in Mumbai provide?
Brand strategy, logo and identity design, packaging, communication campaigns, digital-first branding solutions, social media storytelling, advertising campaigns, and consumer insight-led design are the many services top creative agencies in Mumbai provide.
Q7. How much does the Branding monthly fee cost?
The cost of monthly payment made by branding agencies in Mumbai varies with the scale and size of the business. Startups and small businesses might pay between ₹50,000 to ₹1 lakh every month for assistance with branding. Multinational companies and large corporations might pay a few lakhs each month with high-end branding firms in Mumbai, especially if a detailed strategy, advertising, and campaign implementation are needed.
Q8. Is paying for branding worthwhile?
Definitely, yes. Branding investment is not merely design – it’s about developing consumer trust, competitive differentiation, and perception shaping of your business.
Mumbai is home to some of India’s top social media marketing agencies, including Fruitbowl Digital, Sociobliss, WatConsult, and DigiChefs. These agencies are known for their creative strategies, data-driven approach, and ability to help brands grow and engage audiences across platforms.
So if you’ve been searching for the best Social Media Marketing Agencies in Mumbai, this updated 2026 guide gives you the definitive list. These agencies specialize in helping businesses. Whether you’re a startup or a global enterprise, you can scale your presence on Instagram, Facebook, LinkedIn, and more.
Agencies today are up to speed with tech and trends and utilize them to ensure they optimize time to meet the brand’s goals. The right agency will curate campaigns that drive engagement as well as generate a measurable ROI. With over hundred of social media companies in Mumbai, this well-curated list of top social media agencies in Mumbai covers the organizations that are known to deliver results.
Whether you’re looking for social media marketing services in Mumbai for branding, website, performance marketing or influencer campaigns, these 20 agencies stand out for strategy, creativity, and execution.
How to Choose the Right Social Media Marketing Agency in Mumbai in 2026
Partnering with the right social media marketing company in Mumbai can make or break your brand’s online growth journey. In a city like Mumbai, when you’re spoiled with choices with so many agencies available, the real challenge is in identifying who aligns with your goals. Here’s a simple framework:
Industry Expertise: Work with agencies that have success stories in your domain, be it retail, healthcare, real estate, or lifestyle.
360° Services: The top social media agencies in Mumbai offer the full range, from strategy, paid ads, influencer tie-ups, video production, SEO integration, to performance marketing & reporting.
Portfolio & Case Studies: Keep an eye out of brands they’ve actually helped scale. The success stories should be highly data driven, helping you in making the right choice.
Technology Use: As mentioned above, the best agencies today harness AI-driven tools and SMO techniques to optimize content and ads. They know how to keep a right balance between creativity and usage of tools.
Scalability: If you’re aiming to grow sustainably, a good SMM company in Mumbai should be capable of adapting to your product or service upgrades; their campaigns should progressively get better with time in a beautiful synergy.
Reviews & Ratings: Don’t just look at the overall rating, check the number of reviews too. A 4.8 rating from just 9 reviews doesn’t carry the same weight as a 4.0 rating from 150+ reviews. A well-reviewed agency reflects consistent client satisfaction and credibility.
Top 20 Social Media Marketing Agencies in Mumbai
We’ve created this list of the Top 20 social media agencies in Mumbai so you can compare credentials, clients, and specializations before you make a decision.
1. Fruitbowl Digital
Fruitbowl Digital is widely recognized as one of the best social media agencies in Mumbai. They have a proven track record of delivering both creative and performance-driven campaigns. They merge creativity with data to build campaigns that make a mark. Their ability to adapt across industries has made them a standout partner for B2C as well as B2B businesses.
Services Offered:
Social Media Management
Content Creation & Production
Paid Campaigns
Website Design & Development
SMO in Mumbai
Clients:
Prologis
FabIndia
Reliance
Mahindra
Marico
Agency Highlights:
Award-winning creativity
Insight driven strategies
ROI-focused
Contact:
Number: +91 8069193400 Email:hello@fruitbowldigital.com Address: Unit 25, 2nd Floor, Vicino by ID Group, New Link Rd, Oshiwara, Andheri West, Mumbai, Maharashtra 400102 (Get Direction)
2. Sociobliss
Sociobliss is known for their storytelling approach to plan meticulous campaigns for lifestyle brands. This form of visual brand building has made them a preferred social media marketing company in Mumbai for mid to large businesses. They focus on ROI but believe in a step-by-step methodology that renders the campaign sustainable.
Services Offered:
Social Media Strategy & Campaigns
Performance Marketing
SEO + Social Integration
Online Reputation Management
Clients:
Godrej
HDFC
VLCC
L&T
Agency Highlights:
Strong B2B + B2C portfolio
Emphasis on analytics
Creative-first storytelling
Contact:
Phone: 081699 40571
3. WatConsult
WatConsult continues to rank among the top-rated social media companies in Mumbai. They’re particularly known for their roster of international clients and enterprise accounts. Their speciality also includes executing integrated campaigns where data, performance marketing, and storytelling come together in a well-orchestrated symphony.
Services Offered:
Social Media Management
Digital Strategy
Paid Media
Content Marketing
Clients:
Tata
Jockey
Dabur
Godrej
Agency Highlights:
Global awards & recognition
Expertise in enterprise brands
Strong ROI-driven projects
Contact:
Phone: +919820987475
4. DigiChefs
Positioned as the performance-first SMM company in Mumbai, DigiChefs are known to help startups and SMEs with their digital growth even when brands don’t necessarily have deep pockets. They take a KPI route and offer value for money. While paid ads are their speciality, they also handle creative branding & multi-platform integrated strategy.
Services Offered:
Social Media Marketing
SEO & SEM
Branding Content
Paid Campaigns
Clients:
Asian Paints
Times Group
HDFC Life
Agency Highlights:
Known for SME-focused campaigns
ROI clarity for clients
Balanced creativity & performance
Contact:
Phone: 089286 33185
5. Kinnect
Kinnect is one of the top 5 digital agencies in Mumbai when it comes to social media. The agency focuses on data-backed strategies with unmatched attention to storytelling. Their work features award-winning global campaigns and enterprise-scale social growth.
Services Offered:
Paid Media
Social Media Content Strategy
Social Listening Platforms
Video Production
Clients:
Amazon
Asian Paints
HDFC Bank
Tata Motors
Agency Highlights:
Consistently award-winning
Pioneers in data-integrated marketing
Contact:
Phone: 0124 401 9889
6. BC Web Wise
As one of the oldest social media services in Mumbai, BC Web Wise has survived through the multiple changes in the digital landscape and stayed relevant by pushing boundaries when it comes to creativity. They do not shy away from keeping it bold and offer video-based solutions for brand problems. Additionally, they also run influencer campaigns thereby having a holistic approach that is primarily their speciality.
Services Offered:
Social Media Management
Influencer Campaigns
Video & Creative Production
Online Media Planning
Clients:
Hero MotoCorp
Sunsilk
HDFC
Mahindra
Agency Highlights:
Trusted by marquee brands
Creative backbone with global execution
Contact:
Phone: 093216 99422
7. Pinstorm
Among the early movers in digital, Pinstorm continues to shape social media marketing services in Mumbai with a global outlook. Their lean focus on ROI and future-ready strategies keeps them relevant in the fast-evolving SMM marketplace.
Services Offered:
Brand Strategy & Online Positioning
Social Media Management
SEO + Paid Media Solutions
Clients:
ICICI
HSBC
Mahindra
Café Coffee Day
Agency Highlights:
Pioneer in SMM in Mumbai
Long-term credibility
Contact: 022 6694 1210
8. Togglehead
Togglehead takes a hybrid approach, blending social media with PR, technology, and strong creative design. They scale brands on Instagram through paid storytelling and influencer-driven projects, offering full-service support.
Services Offered:
Social Media Management
Digital PR
Paid Campaigns
App & Website Development
Clients:
Tata Motors
Godrej
L’Oréal
Marriott
Agency Highlights:
Creative-technology synergies
Best for lifestyle & hospitality brands
Contact:
Phone: 072086 48689
9. Mindstorm
Mindstorm is considered a “Hybrid Digital Agency” known for offering a fine balance between creative social media services in Mumbai and performance execution. Their ability to handle influencer ecosystems, alongside content marketing, makes them stand out from the competition.
Services Offered:
Social Media Marketing
Influencer Management
Paid Ads
Original Creative Content
Clients:
VIP
Starbucks
DNA
Welspun
Agency Highlights:
Unique hybrid approach
Strong partnerships in lifestyle niches
Contact:
Phone: +91 96198-96439
10. Schbang
Schbang is a powerhouse and among the top social media agencies in Mumbai with pan-India recognition. They are highly integrated, offering everything from technology to creative in-house. Their campaigns frequently go viral, especially in consumer and lifestyle sectors.
Services Offered:
Social Media Marketing
Integrated Digital Campaigns
Short & Long-form Video Production
Clients:
Fevicol
Garnier
Bajaj
Paytm
Agency Highlights:
Among best social media agencies 2025
Big portfolio across Fortune 500 brands
Contact:
Phone: 022 6184 8586
11. Gozoop
Gozoop has long positioned itself as one of the top-rated social media services in Mumbai. Well known for sports and entertainment branding, they excel in delivering vibrant campaigns. They also lead with ORM (Online Reputation Management) solutions.
Services Offered:
Social Strategy
Paid Campaigns
ORM Solutions
Influencer Campaigns
Clients:
Bajaj Allianz
Dell
Mumbai Indians
Agency Highlights:
Strong sports marketing presence
Reputed for brand-safe campaigns
Contact: 084520 04432
12. WATMedia
This agency emphasizes integrated digital campaigns mixing strategy, creatives, and performance ads. WATMedia excels in video-driven campaigns and influencer tie-ups, making them a reliable SMM company in Mumbai.
Services Offered:
SMM
Content Marketing
Paid Media
Influencer Marketing
Clients:
Sony
Kotak
ITC
Agency Highlights:
Great for entertainment & media businesses
Strong integrated service model
Contact:
Phone: 1800 120 409 409
13. Insomniacs
Insomniacs stands tall as one of the niche social media marketing companies in Mumbai, specializing in real estate brands. Unlike other agencies, their deep understanding of real estate promotion on digital makes them the favorite in this segment.
Services Offered:
Real Estate Social Media Promotions
Paid Campaigns
SEO Integration
SEM Solutions
Clients:
Lodha Group
Runwal
Piramal Realty
Agency Highlights:
Real estate digital marketing pros
Industry-focused execution
Contact:
Phone: 088886 99986
14. WebChutney
Part of Dentsu, WebChutney is a globally recognized digital leader delivering award-winning campaigns across industries. They use cutting-edge storytelling and creative disruptions to evolve brands.
Services Offered:
Brand Strategy
Social Media Campaigns
Video & Creative Ads
Clients:
IKEA
Swiggy
Flipkart
Red Bull
Agency Highlights:
Known for viral campaigns
International awards & recognition
Contact:
Phone: 0124 478 1700
15. Brandloom
Brandloom combines branding strategy with social media execution, often catering to startups and growth-stage businesses. Their ability to deliver ROI while optimizing budgets makes them a fast-growing SMO company in Mumbai.
Services Offered:
Social Media Marketing
Influencer Campaigns
SEO + Content Marketing
Clients:
Philips
Tata
Raymond
Agency Highlights:
ROI-focused
Startup-first approach
Contact:
Phone: 076696 47020
16. Social Beat
With a presence across India, Social Beat is known for data-backed performance campaigns alongside strong creative concepts. They are especially effective for lifestyle, healthcare, and fintech industries.
Services Offered:
Social Media Services in Mumbai
Performance Ads
Influencer Campaigns
Clients:
Himalaya
Khatabook
Casagrand
Agency Highlights:
Pan-India scale
Strong growth hacking focus
Contact:
Phone: 082681 57925
17. Tonic Worldwide
Tonic Worldwide excels in quirky campaigns that thrive on social virality. Their strategies are centered on relatable storytelling and category disruption, making them one of the top-rated social media agencies in Mumbai.
Services Offered:
ORM
Paid Ads
Social Media Campaign Management
Clients:
Sony
Jio
Viacom18
Agency Highlights:
Viral campaigns
Entertainment-industry stronghold
Contact:
Phone: 022 3354 0123
18. Interactive Avenues
With IPG Mediabrands backing, Interactive Avenues executes at global enterprise scale. They are among the Top 10 digital and social media agencies open now for enterprise consulting.
Services Offered:
Social Media Marketing
Influencer activations
Performance Media
Video & Creative
Clients:
Spotify
Amazon
Zomato
Agency Highlights:
Global reach
Enterprise focus
Contact:
Phone: 022 6264 5000
19. Webenza
Known for healthcare and lifestyle niche leadership, Webenza drives campaigns with a balance of performance efforts and high-quality creative content. They also integrate SMO for organic discoverability.
Services Offered:
SEO + SEM
Social Media Campaigns
Influencer Marketing
ORM
Clients:
Toyota
Cleartrip
Manipal Hospitals
Agency Highlights:
Lifestyle + healthcare specialists
Data + creative mix
Contact:
Phone: 080 2521 0083
20. The Glitch
Now part of WPP, The Glitch is a top social media marketing company in Mumbai that thrives on creative storytelling. Their portfolio has some of the most globally recognized pop-culture campaigns with Netflix, Tinder, and PepsiCo.
Services Offered:
Social Media Marketing
Brand Campaigns
Influencer & Video Projects
Clients:
Netflix
Tinder
Unilever
PepsiCo
Agency Highlights:
Highly creative, global-first agency
Backed by WPP
Contact:
Phone: 022 6529 5629
Conclusion
There are hundreds of social media marketing agencies in Mumbai, but this Top 20 list of social media companies in Mumbai (2026 updated) covers the ones with proven results. Whether your objective is SMO in Mumbai for organic growth, scaling performance ads, or partner-led influencer collaborations, working with the right social media services in Mumbai will set your business apart.
Frequently Asked Questions
Q1. Is it worth hiring a Social Media Marketing agency?
Yes. Partnering with experts saves time, builds brand identity faster, and helps achieve consistent ROI.
Q2. Which is the best social media marketing agency in Mumbai?
The Top 5 social media marketing agencies in Mumbai include Kinnect, Schbang, FruitBowl Digital, The Glitch, and WatConsult.
Q3. How many digital marketing companies are there in Mumbai?
The city has 500+ players, ranging from boutique firms to Top 50 digital agencies.
Q4. What is the average cost of social media marketing services in Mumbai?
Services range from INR 50,000 to INR 4,00,000/month, depending on scope and scale.
Q5. Which sectors need social media services?
Every sector benefits. Top areas: retail, e-commerce, healthcare, real estate, education, and finance.
Q6. What services do SMM companies in Mumbai provide?
In the fast-evolving digital landscape of 2025, staying ahead of the competition requires businesses to partner with the best minds in SEO. As search algorithms continue to grow smarter and user expectations soar, having a well-optimized online presence isn’t optional—it’s essential. Mumbai, a hub of innovation and creativity, boasts some of the finest SEO agencies equipped with the expertise to tackle these challenges head-on. These agencies have mastered the art of adapting to the ever-changing algorithms and trends, ensuring their clients consistently rank at the top of search engine results pages (SERPs).
Whether you’re a startup aiming to gain visibility or an established brand looking to sustain your dominance, these SEO agencies in Mumbai bring the perfect blend of strategy, creativity, and technical know-how to drive tangible results.
Let’s explore the top 10 SEO agencies in Mumbai to hire in 2025, each celebrated for their remarkable ability to elevate brands to the next level.
1. FruitBowl Digital
FruitBowl Digital stands tall as a premier SEO agency in Mumbai, renowned for its expert team of professionals dedicated to delivering exceptional SEO services. With a deep understanding of Google’s ever-evolving algorithms and a keen eye on the latest SEO trends, FruitBowl Digital ensures its clients stay ahead in the competitive digital landscape.
What sets them apart is their ability to craft tailored strategies that cater to both PAN-Indian and global clients. Their data-driven approach, coupled with creative execution, guarantees improved search rankings, increased organic traffic, and measurable ROI. Whether you’re looking to establish a local presence or expand internationally, FruitBowl Digital’s expertise in SEO can seamlessly adapt to your goals.
For businesses seeking a reliable and forward-thinking SEO agency in Mumbai, FruitBowl Digital is undoubtedly a top choice.
SEO Facts: The #1 result in Google gets approximately 27.6% of all clicks
2. InfiDigit
When it comes to delivering performance-driven SEO strategies, InfiDigit has earned its reputation as a top-notch SEO agency in Mumbai. With a team of seasoned SEO experts, InfiDigit specializes in aligning their services with the latest Google algorithm updates, ensuring clients consistently achieve high rankings and increased visibility.
InfiDigit’s strength lies in its meticulous approach to analyzing data, crafting customized SEO plans, and implementing strategies that drive long-term growth. Serving a diverse clientele across India and the globe, they excel in catering to both B2B and B2C businesses.
Their innovative use of tools, combined with their expertise in technical SEO, content optimization, and link-building, makes InfiDigit a go-to choice for brands seeking unparalleled SEO results. For businesses aiming to collaborate with a cutting-edge SEO agency in Mumbai, InfiDigit is a name that delivers excellence.
SEO Facts: The #1 result in Google gets approximately 27.6% of all clicks
3. Savit Interactive
Savit Interactive has solidified its position as a leading SEO agency in Mumbai, thanks to its proven track record of delivering outstanding results for a wide range of clients. With years of experience in the field, their team of SEO professionals stays consistently updated with Google’s algorithm changes, ensuring every strategy aligns with the latest trends and best practices.
Specializing in both local and international SEO, Savit Interactive caters to businesses of all sizes, from small enterprises to global corporations. Their services encompass technical SEO, content optimization, and innovative link-building techniques that drive sustainable growth.
What makes Savit Interactive stand out is their ability to craft personalized solutions, ensuring each client achieves maximum visibility and engagement in their target market. If you’re looking for a reliable partner to enhance your online presence, Savit Interactive is a stellar choice among SEO agencies in Mumbai.
SEO Facts: Nearly 60% of the pages ranking in the top 10 Google results are 3 or more years old
4. BrandStory
BrandStory is a dynamic SEO agency in Mumbai that excels in crafting compelling digital narratives while delivering top-notch SEO solutions. Their expert team leverages advanced tools and techniques to stay ahead of Google’s frequent algorithm updates, ensuring their clients consistently achieve superior rankings and enhanced online visibility.
Known for their holistic approach, BrandStory seamlessly integrates technical SEO, on-page optimization, and content marketing strategies to create impactful campaigns. Serving both Indian and global clients, they are adept at tailoring solutions to suit diverse industries and market dynamics.
With a strong emphasis on data-driven insights and measurable outcomes, BrandStory empowers businesses to grow their digital footprint and connect with their target audiences effectively. For brands seeking a proactive and trend-savvy SEO agency in Mumbai, BrandStory delivers both strategy and success.
SEO Facts: High-quality content, page experience and links ranked as the top 3 ranking factors of Google’s search results
5. Webenza
Webenza is a standout SEO agency in Mumbai, renowned for its innovative approach and ability to adapt to the ever-changing dynamics of digital marketing. With a team of skilled professionals, they combine creativity with technical precision to deliver SEO strategies that align with the latest Google algorithm updates. From technical audits to content optimization and link building,
Webenza ensures its clients achieve high visibility and sustained growth in search rankings. Serving a diverse clientele across India and globally, Webenza is a trusted name in the SEO industry.
The SEO industry is undergoing rapid evolution, with Artificial Intelligence (AI) increasingly influencing how search results are generated. This has given rise to Answer Engine Optimization (AEO), a new approach focused on delivering precise answers directly to users, particularly for voice searches and AI-driven assistants. The growing prominence of AEO has sparked an ongoing debate: AEO vs SEO—which is better? While SEO remains indispensable for driving website visibility and organic traffic, AEO is gaining momentum as a strategy tailored to meet the demands of AI-powered technologies. Forward-thinking agencies like Webenza are embracing both methods, ensuring their clients stay competitive in this dynamic digital landscape.
6. SEO4LEADS
SEO4LEADS is a results-driven SEO agency in Mumbai, known for its expertise in generating high-quality leads through strategic SEO practices. Their team of skilled professionals excels in aligning SEO efforts with business goals, ensuring a direct impact on growth and revenue.
The agency’s commitment to staying updated with Google’s latest algorithm changes and industry trends sets it apart from competitors. With a strong focus on technical SEO, content optimization, and effective link-building strategies, SEO4LEADS delivers measurable outcomes. Serving both Indian and international clients, they provide tailored solutions that cater to diverse industries, making them a top choice for businesses looking to amplify their online presence.
SEO Facts: HTTPS websites account for 70.4% of voice search result pages
7. Techmagnate
Techmagnate is a leading SEO agency in Mumbai, renowned for delivering comprehensive digital marketing solutions with a strong focus on SEO. Backed by a team of experienced professionals, Techmagnate is adept at navigating the complexities of search engine algorithms to deliver impactful and sustainable results.
The agency specializes in a wide range of SEO services, including technical SEO, keyword optimization, content marketing, and strategic link building. Serving clients across industries, both in India and globally, Techmagnate ensures customized strategies that align with specific business objectives. With a proven track record of driving organic growth and increasing brand visibility, Techmagnate remains a go-to partner for businesses seeking top-tier SEO services.
8. DigiChefs
DigiChefs is a prominent SEO agency in Mumbai, known for its creative and data-driven approach to search engine optimization. Their team of experts stays ahead of the curve by constantly evolving with the latest algorithm updates and SEO trends, ensuring that every campaign drives results.
DigiChefs offers a comprehensive range of services, including technical SEO, on-page optimization, content marketing, and link-building strategies, all tailored to meet the unique needs of their clients. With a strong portfolio of both local and global clients, DigiChefs has built a reputation for delivering measurable SEO results that improve online visibility, traffic, and conversions. Whether you’re looking to expand your digital presence or dominate local search results, DigiChefs is a trusted name in the SEO space.
SEO Facts: Voice search results contain an average of only 29 words
9. Brainmine
Brainmine is a prominent SEO agency in Mumbai, known for delivering highly effective SEO campaigns tailored to drive results and boost online visibility. With a team of seasoned SEO professionals, Brainmine ensures that every project is aligned with the latest trends and Google algorithm updates to maximize search engine rankings.
Their comprehensive approach includes technical SEO, content optimization, on-page and off-page SEO, and local SEO strategies, all designed to increase organic traffic and drive conversions. Brainmine serves clients across various industries, both in India and internationally, providing customized solutions that address specific business needs. Their dedication to delivering measurable outcomes and their deep expertise in SEO make Brainmine an excellent choice for businesses looking to enhance their digital presence and stay competitive in today’s market.
SEO Facts: Voice search results typically load in 4.6 seconds, which is 52% faster than the load time of the average page
10. PageTraffic
PageTraffic is a leading SEO agency in Mumbai, renowned for its data-driven strategies and consistent track record of delivering exceptional results. With a team of highly skilled SEO professionals, PageTraffic stays ahead of Google’s ever-evolving algorithms, ensuring their clients achieve high rankings and sustained online visibility.
Specializing in a full range of SEO services, including technical SEO, content optimization, link building, and SEO audits, PageTraffic provides tailored solutions for businesses across various sectors. Whether targeting local markets or expanding globally, their expert strategies are designed to drive organic growth and increase conversions. With a strong reputation and a diverse portfolio of clients, PageTraffic is a reliable choice for businesses seeking to enhance their online presence and stay ahead in the competitive digital landscape.
Conclusion
As the SEO landscape continues to evolve, with the rise of zero-click content and the increasing importance of Answer Engine Optimization (AEO), businesses must adapt their strategies to remain competitive. These advancements are reshaping how search results are displayed, emphasizing the need for a more tailored and sophisticated approach to SEO.
When choosing the right SEO agency in Mumbai, it’s crucial to focus on your company’s specific needs and assess the past performance of potential agencies. A successful partnership hinges on aligning the agency’s expertise with your business goals. By understanding the rapidly changing digital ecosystem and selecting an agency that stays updated with the latest trends and algorithms, you can ensure your brand achieves sustainable growth and long-term online success.
The world is going digital, and most importantly India is going digital. All thanks to our Honourable Prime Minister Narendra Modi. We all love being in the digital world which is the virtual world. With the advent of personal computers, internet and smartphones, the world has swiftly adapted to the digital mediums for staying connected with their friends and families. People spend half of their time on digital platforms like Facebook, Instagram, Twitter, Snapchat, Google, Youtube, etc. This has created a great opportunity for marketers and companies to interact with the users which eventually end up being their customers. Companies have realized this digital transformation and started approaching digital marketing agencies for the same. We see digital advancements every other month or year as it is a small but a fast-changing world. In this article, we will discuss the latest digital marketing trends of 2017.
1) Live Video Broadcasting:
Brands have smartly integrated live videos as part of their digital marketing strategy. The idea behind leveraging live videos is to engage with fans or customers in real time, create brand awareness, boost the engagement rate on social media platforms, increase conversions and build a happy community. Live video broadcasting should be entertaining, arouse interest in the eyes of the viewers and compel them to take the desired action. You can give your audience a behind-the-scene glimpse of your business, create a how-to or d-i-y tutorial of your product showcasing its benefits to the customer, host interviews, have q&a sessions or showcase events in real time. Live Video Broadcasting was initially introduced by Periscope and Meerkat, later on adopted by Facebook, Youtube, and Instagram, and will be one of the digital marketing trends to look out for in the year 2017.
2) Augmented Reality:
With the humongous success of augmented reality games like Pokemon Go, people have witnessed a never-seen-before phenomena. Did you ever imagine Bulbasaur or Pidgeotto hiding behind your cupboard at your home or at the garden which you were afraid to go at night because you thought there was a ghost but was actually a ghost Pokemon? Ingress’s monetization strategy connected the digital world with the outside world with the help of sponsored portals like Zipcar and Jamba Juice, where players used passcodes to gain special items in the game. Such sponsorships increased the business sales and gave gamers a reason to become paid customers. We can expect businesses to leverage the world of augmented reality and incorporate it as part of their digital marketing strategy.
3) Snapchat and Instagram Stories:
The young audience has migrated from Facebook to Instagram and now to Snapchat. Snapchat has 150 million+ user base, while Instagram has 500 million+ user base. Snapchat’s interesting filters and stories have retained the young audience. Instagram later adapted the stories feature of Snapchat. Brands, celebrities, bloggers and small businesses are leveraging Snapchat and Instagram stories to create brand awareness, increase website traffic, run flash sales and contests. Brands like Starbucks, Gatorade, Cadbury and Taco Bell have taken digital marketing to a new level by coming up with branded filters on Snapchat. Well, who wouldn’t want to experience a brand they love the most?
4) Marketing Automation:
A smart marketer should automate the tasks which are performed more than 3 times a day. Enter, marketing automation. Marketing automation not only saves time but also increases the productivity, customer engagement and boosts sales. Effective email marketing is about sending the right email to the right person at the right time. Email marketing tools like Infusion Soft, Mail Chimp and Drip can help you with email marketing automation. Social media posting can also be automated with tools like Buffer, Hootsuite, and Gramblr.
5) Virtual Reality:
We are discussing digital marketing trends and how can we forget about virtual reality technology. This technology took the digital world by storm and marketers are leveraging it to provide their customers a virtual reality experience of their products and services. Luxurious car companies like Mercedes, BMW, and Audi have started making use of this technology to provide a 360° virtual reality experience of their high-end cars, which has not only saved the cost of having an actual showroom but has also helped to increase the company sales. A Chinese smartphone manufacturer leveraged Loop VR during the grand launch of its flagship mobile phone to educate its customers about the features and specifications of the One Plus 3.
6) Personalized Video Ads:
Personalization has always been the key to success in the world of marketing. What started as putting your customer’s first name into an email message has since erupted in many ways to personalize the experience for different individuals and companies. Imagine a video advertisement saying your first name or your company name and inviting you to try out their new service or product. Now, imagine a video advertisement showcasing images of your website and how it can be improved with new technology. This level of personalized video advertising will soon become a digital marketing trend. The benefit of personalized video advertising is that it will not only increase engagement from consumers but will also yield a better return on investment.
If you are really looking to serve quality content to increase your engagement, analytical tools are important. Instagram has truly grown into a powerful social media force, one not to be overlooked. With its new Instagram algorithm one can now see the rearrangement of order of posts that helps you show the best posts first. It’s very important to make sure that you’re ranked highly within a social media platform’s algorithm. Your business is inevitably affected by the algorithm that prioritizes content in a user’s feed. The reason why you need analytics tools is to see which portion of your Instagram audience is interacting with what content. Also it helps you find which content is performing best and which audience segment you need to concentrate on the most. Instagram analytics tools serve more information to marketers on user insights, follower demographics and post analysis. With these tools you can create stronger and relevant content that your audience will be more receptive to. Here are 3 Instagram analytical tools that offer insights for free. Improve your Instagram marketing by utilizing these tools. 1. Simply Measured As being “end-to-end analysis of all your social media networks”, Simply Measured offers a free Instagram report. The report provides an analysis of past two months including a wide range of engagement metrics, including engaging tags, most popular location, top filters, best day and time to post and highest engagement on sites outside Instagram.
It’s available to users with fewer than 25000 followers, and the data is available to read charts, or raw numbers. Simply Measured can simply be a great tool for marketers.
2. SquareLovin SquareLovin provides a lot of similar features including information on your followers and how to enhance your performance with filters and hashtags. It also makes monthly analysis, displays metrics on recent posts and shows a history of your posts broken down into year, month, day and hour. You can see analytics information for your account overall, as well as for specific posts.
3. Locowise Boasting “razor-accurate analytics”, Locowise is an analytical tool that works on results rather than assumptions. It compares your profile to 2,500 other Instagram profiles and offers benchmarks against a variety of metrics. The Instagram Analyser lets you discover how you’re doing in terms of follower growth and engagement. You can get accurate comparison when you choose to compare your account to other accounts of various follower sizes. Locowise has a visually pleasing interface that provides basic metrics you need to know.
If you are planning to achieve long-term success on Instagram, these analytical tools should be considered. These not only help you reflect on your past content but also for future campaigns. Average internet user has 5.54 social media accounts. It’s time for the brands to be active on multiple platforms and use two or more social media channels. Therefore you will need a tool for every social site you use. What are your thoughts about these Instagram analytical tools? Have you started using it?
Social media is a platform where major part of your potential audience is present. It helps events and their planners to have long-term interactions with attendees. So you should definitely make sure that you’re present on platforms like Facebook, Twitter, Snapchat and LinkedIn in order to reach your target audience.
Now create buzz-worthy events through social media marketing using the following tips:
Create and use a hashtag
Enhance social media buzz and increase participation through a specialized hashtag for your event. For twitter, create a hashtag that is relevant, short, unique and sweet. An example of a hashtag fail can be that of Susan Boyle’s album release party that used the hashtag #susanalbumparty. Whoops!
You don’t’ want your event hashtag to sound funny like this one does! Also just creating a hashtag won’t help to promote your event. Promote your hashtag everywhere including your event website, emails, social networks and the event’s mobile app. Through hashtags you’ll be able to watch what is trending around your event and also get feedback for the same.
Promote early
You have more chances of being successful if you promote the event and dedicated hashtag early. Time is of the essence, so you have to get started as early as possible to create momentum and reach a larger audience. Ensure a wider reach by promoting a few months in advance.
Get yourself involved in social buzz
Create an enthusiastic atmosphere before the event that will encourage others to promote it. Reach out to your attendees by initiating conversations on the channel. You could also share some relevant content and thereby initiate social buzz. Social networking sites like Twitter and Facebook are ideal for initiating conversations. True success on social media is when you’ve engaged people into your story.
Know your biggest promoters
Develop mutually beneficial relationships with industry and thought leaders by sharing their updates and engaging them in conversations online. Since already being established in the industry, they surely have a say, as they have loyal fans and are admired in their industry. Spread the word by encouraging attendees to leverage their social network.
Encourage your speaker to promote the event
If some of your event speakers have a significant social media presence, ask them to promote your event on their social media platforms before, during and after the event. This can help you drive visits to your website and generate buzz. Encourage your speakers to promote the event further by taking pictures with event attendees and engage with them on social media.
Create contests
Engaging audience before the event is necessary. Create challenges and try to do something different if you want to promote your event. Interact with your guests through contests. Creating contests is indirectly the best way to make your event successful. It can also be a great way of giving a behind-the-scenes of the event content along with blog posts and giveaways. You could also offer discounts or broadcast curated streams using your twitter hashtag.
Create a LinkedIn group and Facebook event page As you know most people log into Facebook at least once a day. Make it easy for them to keep up with event news by creating an event page listing. The benefit that you can get by creating an event is that it encourages sharing by attendees. On similar basis, you can create a LinkedIn group and grow attendees on these networks by eventually enjoying higher shareability for your event.
Follow back Don’t forget to reward your audience who are regularly promoting and mentioning your events on social media. Encourage two-way communication. Initiate conversation with your audience while asking them what they liked best, least, and what they hope to see for next time. This may also increase the possibility to return the following year and also share their positive experiences in their own networks.
By using these tips you can easily promote your event without spending a dime. Remember, social media can be a powerful tool and social media promotion for events doesn’t really have to cost you. So, which of these 8 tips have really worked for you? If you have any other tips to add to the list, do let us know in the comment section below.
Believe it or not, hashtags have pretty much taken over social media. Once forgotten character has finally made big time. This little symbol has dominated the social media world in recent years and has grown tremendously popular.
#WhatAreHashtags?
A hashtag is a keyword or phrase preceded by the hash symbol (#), that people include in their social media posts. So it basically makes the content of your post accessible to all people with similar interests. For example, if you are a fan of Samsung Galaxy S7 and planning to buy it. A simple “#SamsungGalaxyS7” search on any social network will open a dedicated news feed of all the latest deals, rumours or hacks about it. The results you see on the feed are the aggregated posts of any users who use Samsung Galaxy S7. So hashtags are clickable links on posts you see and a mouse click will display a real-time live feed of every other post tagged with the same hashtag.
#SoWhoUsesHashtags?
1. Twitter Twitter is the very first social media platform where hashtags are still very prevalent. Twitter helps you deliver target brand messages by helping you organize your tweets. You can join in trending conversations that can be viewed on your twitter page sidebars or at Hashtags.org. In this way you’ll be able to track hashtags to see which ones are most relevant with your audience.
2. Instagram The power of hashtags on Instagram can help you increase your reach eventually leading to an increment in the network of influential brand followers.
If you want to make your photos more discoverable, employ hashtags on this app. It’s better if you use at least one hashtag per photo to maximize share.
3. Facebook Hashtag craze all began on Facebook on June 2013 but it hasn’t really worked great for them. Facebook provides a unique URL for every hashtag and by clicking on one will redirect you to its feed. Facebook hashtags in their current form are flawed. It’s basically far from perfect.
4. Pinterest Hashtags are supported on this platform and kind of work the same way as mentioned in the other social networks. On Pinterest, hashtags in account descriptions, board titles, board descriptions or profile names aren’t clickable. The only place where you can click and search hashtags are in a Pin’s description.
5. Google+ In case of Google+, when users click on a hashtag, the search results page includes the original hashtag as well as the posts with similar tags and keywords. Hashtags on Google+ makes it easier for people to discover your content, even if they are outside your circle.
#HowDoHashtagsHelp?
Using hashtags make your posts more visible to basically anyone who shares your interest. So your will no longer be limited to your followers; your content is now accessible to all other users interested in similar topics. Hashtags help you increase brand awareness and facilitate greater engagement. Through hashtags you can also get to know what you’re targeted customers are interested in. They help building relationships by helping your brand get connected and be able to interact with targeted audiences. Brand loyalty in turn increases with your audiences getting insights about your brand or businesses through hashtags. All you have to keep in mind is carefully choose the right hashtag that broadens the reach of your social media posts to thousands of followers, fans and customers. Don’t overuse hashtags. Make sure that you use maximum of two hashtags per post. Including too many hashtags will leave the impression that you are spamming your followers.
#Conclusion
Hashtags can really work wonders if used in the right way. Try experimenting with hashtags as these are really powerful tools that connect with potentially thousands or even millions of target audiences world-wide. Hopefully you’ve learned the value of hashtags here. Which hashtags do you usually use on social media?
Content marketing has evolved into a major component of marketing strategies for companies of all sizes today. If done the right way, it can deliver amazing results. But you have to make sure that the strategy is mapped out in the right manner. However, in order to create successful results, keep in mind that you execute a very different style of writing than what you have learned in your English class or in your business school. How do you make it work for your business? First thing; you need to focus on is the way you write. It’s better if you keep your writing informal but also add a touch of professionalism to it. Avoiding text speak and racial or gender based language can help your content have an impact on the audience in a positive way. Content marketing is best presented in an environment with a story. If the story grabs the attention and interest of your audience, it can take your business to new heights. Providing relevant content to your business is the next tip to boost your content marketing business. No matter how fascinating the latest pop culture moment might be, but if it doesn’t relate to your business, you should not share it on your social media page. Your content should educate your audience, inform them and also create engagement on your page. Moreover, it should also entertain them in some way or the other. You could also add humour to your content depending on the topic you choose. Since your brand or your product is a mediator between you and your audience, the information you share should connect back to your story. This certainly will provide you a great opportunity to build quality links and SEO friendly content. Make use of outlines to keep your content focused. Your story should have a beginning, middle and end. Also time your stories for maximum relevance and use editorial calendars to avoid repetitive content. Reading blogs and essays can of course help content writers to create one classic piece of writing. Look for different types of content that the site posts and consider what gets the most responses and comments. Scrutinise the presentation of the content and also the kind of language used. How do you invite people to join the conversation? Ending your post with an engaging question can be one way of boosting engagement. You can also create a poll on your blog and ask people their reasoning. Make your story personal and compelling for the audience by inviting them to post pictures or videos of themselves. The struggle for attention with content marketing is real, but as we can see for ourselves, it is not a paradox at all. Interactive and visual communication is changing the way content is shared and consumed. All you have to do is pay a little more attention to consumer behaviour and apply these tips to improve your content marketing business. What other tips do you think will encourage your content marketing business?
Social media marketing is anything but fast and quick. There was a time where people considered social media as a passing fad. But now over 3 billion internet users and over 2 billion of them have active social media accounts. Facebook, twitter, Instagram, Snapchat are all the social media platforms where one can directly engage with their audiences. But, how can social media benefit your business? If you’re wondering about this, we’ve outlined some important points for you to keep in mind. 1. Define your goals and your audience It’s actually very vital to figure out your goals to have a solid understanding that whether or not your social media efforts have paid off. However in order to know your goals, it’s necessary to develop strategies to attain them. Also, social media is the best way to reach your target audience. But how do you know who they are? When you identify your target audience it’s good that you consider factors such as age, location, income, career, education and interests. The more specific you be, it’ll enable you to create a strong social media strategy and you can reach your audience at the appropriate time.
2. Know your research Now that you know your audience, you need to know which platforms they are actually on. There are varied active users on different platforms, so it’s not worth to invest on one social network if your audience is on some other platform. As a small business, your time and energy is most valuable.
3. Make a scrutiny on strengths and weaknesses You need to go beyond just your research and understand the strengths and the weaknesses of each platform. Also how often you plan to publish your content should be considered as an essential point. For example, if you want your content to stay for a longer time, then Facebook is the right fit. But if you have to update multiple times a day then Twitter is the exact platform for posting multiple times.
4. Cater to your customers through social media Thanks to social media, you don’t have to worry about relationship building with your customers. As a small business, being responsive and engaging has never been more critical. The best way to approach your customers is through Facebook and Twitter where they have private messaging capabilities. However, Instagram is great as a platform for engagement, it might not be the best to direct customers with questions about your product or service.
5. Develop user-generated content Coming up with unique and quality content could be expensive. So user-generated content created by your customers can increase your social media presence and also helps you be active on social media all the time. However, you should ask yourself what type of UGC you could collect.
6. Know your numbers If you want to know how close you are to achieving your goal, you should probably track your social media metrics. If you have a Facebook page, you need to measure the likes, post reach, impressions, unlikes and engagement. For Twitter, you have to concentrate on your retweets, impressions, @mentions, followers, and tweets linking to you. So monitor and analyse these numbers since they can ultimately decide whether you gain a customer or lose one.
Social media is evolving and new platforms and features are popping up. You need to evaluate and keep on experimenting until you get results that lead to your business success. As you grow, so will your business presence on these social media platforms.
Remember it’s the small changes that have a great impact on your business. You just need to put some extra efforts with the right data, strategy and tools. So when are you using these tips to market your small business?
Marketers have definitely shown off their creativity this year. With the most exceptional and impressive campaigns, you’re in to learn a lot. Get yourself inspired through the 7 most amazing marketing campaigns of 2016. 1. Always #LikeAGirl Like a girl has always been around forever and is used in derogatory ways.D&AD foundation (Agency) did a great job by altering ‘Always’, a brand girls count on for superior protection. #LikeAgirl campaign generated considerable global awareness. 85 million global views on YouTube from 150 and more countries….you gotta be kidding!
2. Under Armour, I Will What I Want Empowering female athletes, whether they are playing soccer or any other sport Under Armour launched the largest campaign with a feel-good ad featuring a ballerina that went viral and racked up 4 million views in just one week. Aimed to shatter body image stereotypes, Under Armour is surely bolstering women’s self-image.
3. OPSM-Penny The Pirate OPSM, the largest retailer of eye glasses launched ‘Penny The Pirate’ children’s eye screening book. With a great motive, it raised awareness of children across Australia. Producing an engaging printed book and app to highlight vision problems in children, ‘Penny the Pirate’ innovatively combined traditional and digital media. The campaign collected more than 100 awards to date and has taken the title to be the most effective campaign in the world.
4. U.S. Navy-Project Architeuthis Project Architeuthis is the first ever reality game that was activated on the American Navy’s Cryptology and technology Facebook page. The campaign was created to attract the type of minds Navy Cryptology looking to recruit, while also increasing social traffic.
5. BuzzFeed- Tasty BuzzFeed has accumulated over 60 million Facebook fans with its quick, easy-to-make mouth-watering recipe videos making their rounds on Facebook this year. BuzzFeed’s foodie-oriented campaign resulted into the launch of TastyJunior and Nifty. Their scroll-stopping videos have made a massive visibility for them.
6. L’Oreal Paris – #WorthSaying The campaign #WorthSaying aimed to get women to talk about things they believe are important, whatever they might be. Rooted in the brand’s iconic tagline ‘Because You’re Worth It’, it revolved around the belief that all women have something worthy to say. The campaign is still being talked about and the hashtag is still in use across media channels. Seems like L’Oreal is on the worthy run!
7. Honey Maid – This is Wholesome Honey Maid this year came out with a campaign that focused on divorced, interracial and same-sex family issues. Inclined towards celebrating all American families it focuses on showing America who they really are. With #NotBroken campaign, they received an over-whelming positive response with over 12 million views of all the content since March. Good going Honey Maid! Having a video while marketing a campaign has become extremely important. No wonder that the use of video in marketing campaigns is on the rise. It’s so amazing to see all the cool and innovative ideas marketers have shown in their campaigns. Out of all the amazing marketing campaigns which is your favourite pick?
Are you sick of hearing about everyone talking about Pokemon GO on social media? The success of the game came overnight with an outstanding number of users who immediately began downloading the free app despite it being unavailable in most countries. Millions of people worldwide have downloaded this game since it has released. The app that allows you to follow a map using your phone’s GPS location data and catch Pokemon to train and send in to a battle can surely do wonders to your social media business. Whether you agree or not, play it or not, like it or not, you cannot ignore it. That’s why it’s time for your business to capitalize on it. First and foremost, Pokemon GO is most vital and impactful for those businesses that have a physical location. There are many ways by which you can encourage Pokemon chasers and increase your business. 1. You need to find out if there is a Pokestop or gym for immediate and easy results. Just incase if you are not near a Pokestop you can actually submit a request to become one. 2. Chip in more money to buy lures to attract Pokemon to your location. The more Pokemon, the more people. 3. If you want Pokemon Go players to play at your business, there are two important things you need to keep in mind: Wi-Fi and charging stations. You can use any kind of social channel or signage to let the players know that they are always welcome to come and play. 4. Another important thing you can actually do is to offer discounts or any other incentives to players who purchase in your business. After you know that you have Pokemon in your area, you can now use social media to your advantage. You can use Snapchat as a way to boost up your business while simultaneously using Snapchat filter with your business name and a Pokemon theme and encourage people to use the filter when they catch a Pokemon in your location. Buying Facebook and Instagram ads to promote business as a hotspot for Pokemon can work wonders. Tell people how many Pokemon you have actually caught through real-time updates by using Twitter or Snapchat. You can get more people to your area if you are offering discounts or incentives by advertising them on social media. Make use of location specific hashtags for your local area or business. Restaurants can also have Pokemon themed cocktail or appetizer. But you need to make sure that you are using #PokemonGo or #Pokemon on your posts. Since Pokemon Go is all about walking by various places and being out in the “real” world, you need to find ways to get into these places. Collaboration with local business to include your logo or signage will help people see your business info. You could reward your customers who take Pokemon photos with your items in your photo through branded products or items. Incase your employees are playing Pokemon, you can show their play on social media channels by showing what level are they at, what rare Pokemon have they found. As you see Pokemon has a lot of potential for local as well as non-local businesses. It’s all about strategizing and using it in the right way to boost your local business. When are you using Pokemon GO to increase your social media business? What do you think about this new craze?
Instagram came out with something familiar that resembled Snapchat story features, on August 2. As soon as the update was made, Instagram users took over by posting stories allowing them to take, edit and share photos and videos for 24-hour time period before they are erased from the grid.
Instagram literally slayed Snapchat with its all new story-telling feature. So does Snapchat needs to buck up?
We all know this new Instagram feature smells, feels and looks like Snapchat. But which one would you prefer?
Snapchat has an estimated 150 million daily users which is even more than twitter. This app has set the blueprint for the entire industry. From its puppy- face, bug filters to adding time, temperature and adjusting the speed to your snaps, it has it all!
But wait, do you know that 32% of U.S. teens list Instagram as their most important social network, more than any other social network.
So how does Instagram stories compare to snapchat stories?
Instagram lets you see how many people and exactly which people watch each piece of your story. You could also decorate and make your basic content look pretty on its own and generate more engagement. Even if you’re not active on Instagram and don’t post much this feature helps you create a fresh experience on the network.
Very much imitating the 24 hour photos and videos disappearance feature, you can create campaigns and social contests on a minor scale offering content consumption to your followers on a larger scale.
If you’re really worried about your follower count, an increment can be assured. If an Instagram user follows your brand, your account will show up with a colorful ring around it whenever you release new Instagram story content. This means it’s time to increase your follower count and to be on top-of-feed on as many user feeds as possible.
One thing you need to keep in mind is not flood your feed with low-quality content or you’ll see a decline in the amount of followers that are following you. With Instagram stories your account gets uniquely placed among an Instagram user’s closest friends and family members.
With flexible privacy settings on Instagram, you can exclude specific people from seeing your stories even if they follow you. Moreover there is nothing like you can like or comment on Instagram stories, but it’s all about tapping and sending a private message to your account on Instagram direct.
To add more to this amazing feature, you can choose to feature a part of your Instagram story on your main profile if goes over well.
But when you talk about spontaneity, Snapchat definitely wins over through its flattering selfie with dog face slapped on top of it. You could say Instagram is more about food photography and making your pictures look artistic.
Anyways Instagram’s latest move is a major coup. But that still leaves us with one question: Does it mean that Instagram has won over Snapchat?
With a way to search your past snaps, Snapchat launched a camera-roll like option to save and search through past snaps. Users can now look back in time with the new feature ‘Memories’. Where your photos and videos couldn’t be kept forever, at least not the ones that you send to your friends, memories can now help you save it. Memories acts as a basic way to save and share snaps inside a folder. Also could be called as a camera-roll replacement, with this feature you can organize, edit, and re-share photos after they’ve been taken. A snapchat spokesperson says memories is “the first product we’ve created that’s truly meant for commemorating, especially with a friend by your side.” It’s very simple to access memories. It can be done by swiping up from the main camera screen. It’s amazing to see your snaps in the reverse-chronological section when you open your memories section. Your photos in the past that have been saved to your camera roll can be revisited too. Wildly popular among teens Snapchat has seen its audience start to age with 14 percent of U.S. smartphone users and older now on the app. This new feature also let you browse through the photo based on the location and time stamp, and the search feature will show you snap on the anniversary date. It’s really fun to celebrate an anniversary or birthday by finding a few old snaps and then stringing them together. Company’s valuation have grown to $18 billion in the recent years. It has surpassed twitter 140 million daily users with its 150 million daily users according to a report. Truly a good move Snapchat! What do you think about the new feature? Do let us know about your views in the comment section below.
We all know that digital revolution has marked the beginning of Information era. Rightly called as the third industrial revolution, India’s digital world has witnessed tremendous growth in the past decade.
Imagine a world without Internet? Once upon a time Internet was a luxury for the world. No wonder Internet was the basic fundamental idea for the development and advancement of digital technologies. It was by 2000 digital revolution had begun to spread all over the developing world. One would witness mobile phones and internet users grow during that period.
Technological collaboration with foreign companies was then started by Indian businessmen. In 2010, Internet made up about 25% of the world’s population. Also almost 68% of the world’s population were mobile owners by then.
Social media usage continues to grow around the world, with global penetration rates now in excess of 30%.India has contributed a lot towards digital marketing through social media. About 53% of India’s population uses Facebook and 44% uses WhatsApp. While Facebook and WhatsApp keep dominating the space but the growth of Google+ is interesting at a time, when it is dismantling itself.
Apparently as many have adopted the trend to start online business, only few had managed to standout from the crowd. Below is the list of Indian start-ups that have pitted themselves against Google+, Facebook, Twitter etc.
Poolwo:
Launched by Shashi Tharoor on 7 January 2014, Poolwo is a social networking site created by a company based in Kerala. Registered members can enjoy sharing and reading blogs, articles, news and even browse photos & videos.
TrulyMadly:
Just like Tinder, TrulyMadly helps you find singles trotting around you with the anticipation of becoming un-single.
Mooshak:
You can call Mooshak an ‘Indian Twitter’ that claims its Twitter & WhatsApp in one service.
InstaLively:
Add to an Indian start-up, InstaLively is an app that let you share your broadcast to Facebook, Twitter & even Youtube. It’s an app that is simple & easy to use with minimum learning curve.
How can one forget about the contribution of ‘Digital India’ initiative? Websites set up by the Indian government can help digitalize India where you can be a digital contributor. We all know that in the era of technology each one has a part to play. So through this initiative we are given an opportunity to delve into realms and make a difference.
Do you think content marketing has come of age? It’s time for content marketing changes that one needs to understand.
Brands nowadays are utilizing content marketing as a part of their overall marketing strategy. Some brands have successfully incorporated in developing very robust content marketing campaigns till now. But as the content marketing evolves it is necessary to adjust our strategy in order to follow the 2016 content marketing trends.
If you want to keep your business ahead of your competitors, there is no way of avoiding content marketing in 2016.So how do we make our content standout? It’s really a content marketing marathon out there. Let’s take a look at the 2016 marketing trends and learn some tweaks to strategize.
2016 Content marketing trends
Quality over Quantity
Only quality content can survive from now onwards. The Internet is filled with low-quality content, thus users are in need of good quality content. Also one needs to pay attention to spelling as well as grammar. It’s good to consider a professional content strategist as an investment to business.
Focus on content scheduling
If you think just to publish a lot is the only important thing, think again. It’s vital to provide high- quality content but with proper scheduling. Studies have shown that content shared on Monday mornings get a lot of views and content shared on Thursday mornings get a lot of likes.
Revise your format and draw your attention more towards content promotion.
Showcasing your content must be done on the basis of relying on more than one format. The more format one creates, the more the chances of being read. To make sure your intended audience reads your posts, it is essential to promote it. You have to ask yourself right questions about who is your target audience? When are they likely to read your content?
Let’s only concentrate on mobile first.
Mobile marketing is going to get bigger and bigger with more mobile access to new audiences. Many companies are now optimising their content for mobile devices only.
So what’s the future of content marketing beyond 2016?
Seems like a lot of brands will burn out on content, so one must not quit. Demands for visual content by customers will increase. So it’s better we give them what they want! Videos can also be the new blogging. Also content distribution will cost money. Let’s not be scared to try this channel.
The Millennials make up a majority of the entire global population, and are the consumers of today and tomorrow, thus making it incredibly important for companies to reach out to them.
Writing for Gen Y is perhaps one of the most challenging tasks. They’re as easily bored as they are stimulated, which is the biggest hurdle when writing for them.
Considering this, we compiled a list of tips that help when facing this mammoth task.
IT TAKES THEM SECONDS
Truth is, millennials are always in a hurry. Your copy has the power to make a lasting impression on a person within seconds. If they don’t like what they first see…well, that’s where it ends. Immediately. They have to be hooked, strategically, using powerful elements that they can relate to. Turns out, in an era of Instagram, Snapchat and Pinterest, that really isn’t difficult.
THEY DEMAND ENTERTAINMENT
The Millennials love to find themselves amused with something on the internet. YouTube, Vine and Boomerang have managed to capture the attention of people, with videos of different lengths.
The clue is: Engage them. The content has to be original, brisk, and personal.
With the rising number of smartphone users, it is also important for all content to be native to mobile phones. It has been projected that there will be 204.6 million smartphone users in India, alone. A whopping number such as this, makes it safe to assume that your target audience will view your content on a smartphone.
FASCINATE THEM
Establish a connect with the millennials. What they relate to, is what they read. From trends to contemporary issues, millennials feel most strongly about something that their values are in harmony with. Telling them a story helps build a bond that is far beyond the commercial – It is emotional, and directly impacts their personal, ethical and social values. Connect your writers with them, and introduce them to guest bloggers. Mankind is a curious lot, and they love knowing more about who gives them what they read.
INFORM
Millennials love to learn. Today, classrooms are out and the internet is in. Give a millennial a textbook, and he’ll sleep. Link him to an article about literally the same thing, he’ll thrive.
The more your content can teach in a matter of moments, the more engaging it will be.
Listicles are the perfect example – people adore them. They scan, they get hooked, they learn.
REMIND
Frequent snippets of content keep millennials engaged. Brands that post content more often, are the brands that usually succeed in effectively retaining their fan-base.
Instagram, Youtube, Pinterest and other such visual-oriented platforms are the best way to keep our visual creatures engaged.
Long form articles help, too. These are articles that are longer than approximately 1300 words, and are considered ‘share-worthy’. It’s the best way of generating content that is meaningful, hits the right note, and goes viral.
KISS
While a KISS would be great, What we’re talking about is the golden rule of copywriting – Keep it simple, stupid!
Avoid fancy words picked up from a damned thesaurus; avoid jargons; basically, avoid anything that takes you far too long to frame – odds are, your audience isn’t going to understand it in daily context.
(However, some contemporary internet jargons could work, if placed correctly. If I said ‘smh’ right now, it’s probably because I am shaking my head at the thought of chat jargons, and now you know.)
INCREASE RELEVANCE
Editing is very ,very, very important. Add relevant images, infographics, gifs, change headlines – put yourself in the audience’s place. Like a wise person once said, ‘The essence of identifiability is famous quotes.’ (No, nobody ever said that but I got your attention there. Ha!)
USE. MEMES.
I cannot put into appropriate words the reach that memes have. Millennials dig memes. Give them memes, with the latest news, and they’re probably yours for eternity. (…Ah, would you look at that, I did manage to put the sentiment into words.)
DRIVE CONTENT THEIR WAY
You probably want to use the platforms millennials use, to generate effective traffic. Facebook and LinkedIn are old. Use Reddit, Medium, Tumblr and StumbleUpon and you’ll see a sudden surge in the number of your audience. The logic is simple – you drive content their way, on platforms that they’re more likely to use, and they’ll see it.
DO YOUR RESEARCH
One thing that will remain constant is the amount of research you will do. From analysing what the millennials like, to analysing what the internet provides – it’s a given process that will not change.
Getting millennial writers on-board helps create content for the millennial audience, for they identify with each other better than anybody else can.
Instagram took the world by storm, after it changed its logo out of the blue purple-slash-pink-slash-yellow. What’s more, it wrecked hearts exactly like a storm wrecks lives.
The old Instagram logo had come to be an icon, of sorts, for storytellers; photographers; selfie-takers; food-makers; bathroom-goers…you get the point.
Even food had come to be shaped in the iconic logo for Instagram addicts.
Another fine example of changes being made for absolutely no reason, there is quite literally nothing right about the new logo. In all honesty, it barely even looks like a camera. It just looks like a fairly uneventful mess of watercolors splashed inappropriately over a scrap of paper, which upon realisation of the fiasco, has been covered up in a feeble, child-like attempt with a white square that’s supposed to look like a camera.
It also looks like a scarily inaccurate attempt at making a logo with the colors of a galaxy, but using 50 wrong shades of galactic colors.
Come on, Instagram, get your shit colors together!
Facebook has been on high every since it started off 12 years ago and it refuses to stop any time soon. The Facebook Ads tab has one of the most popular ad trends of 2016. Its raging popularity has been taking social media advertising to another level. Following are some of the few Facebook ad trends that have been growing to another level.
1. Carousel Ads: A Carousel ad is where the user can be directed to a specific location of their website. These ads include at least 5 images in them. Being an image and link based advert format, it attracts customers easily. People now click on the Facebook ads due to these attractive images. Facebook’s ad click rates are better than ever before.
2. Social Video Ads: Videos are the fastest and the easiest way to catch the attention of the customers. Social Video Ads on Facebook are small and load faster; this helps the customer watch the ad easily. These ads contain stories or interesting behind – the – scene information related to product or the brand. Hence, these videos are gaining special attention from Facebook and from the customers too.
3. Mobile Optimized Ads: Most ads uploaded on Facebook are “mobile optimized”. Meaning these ads are not only desktop friendly but also mobile friendly. Most people log on to Facebook via their phones rather than their laptops or computers. This makes the mobile ads very important as those the most accessible ads.
4. Local Ads: This hassle free mode of local advertising is a relief to many people who run small time local businesses. Facebook’s local ads helps local businesses expand their horizons to a whole new level. it might be one of the fastest form of local advertising. When you advertize for your brand using local ads, you get an option to enter all the details related to the product, making it easy for your customers.
These 4 new trends have taken Facebook to a whole new level in the advertising sector. We hope Facebook keeps grabbing the virtual world’s attention in the way it has always been doing!
With the gushing wave of all high-end brands raising their bar, Motorola is leaving no stone unturned. For those who possess butter fingers, Motorola brings to you Moto X Force, a phone that does not shatter when dropped. This is something really cool because they have covered up one of the most dreadful things that could happen to today’s generation.
The new introductory teaser shows some statistical features like 30% of broken screens never gets fixed or 40% people are deathly scared of their phones falling down, etc. A very interesting innovation in technical aspects, social media is flooded with tweets and updates since its announcement. Perhaps, it is quite relatable since we all have gone through this misery at least once.
A lot (Believe me, A LOT) of them are fired up for this new gadget since it will fix the fuss of many with its arrival. It has also attracted tweeple with its Hashtag #MotoFaceOff. Here is the link to the teaser.
Social media is all about the people, the public, the audience. More audience insight equals effective communication. Hence, Facebook has launched its new audience insight tool which helps marketers know more about their audience. This includes the demographic as well as the behavioural data of your audience. It basically lets you know your audience before you roll out your budget. The data is collected from various sources primarily self-reported and off-Facebook. Self reported includes personal profiles and the latter includes external data.
Firstly you have to create an audience by choosing from people on Facebook, people connected to your page or through custom search. Next, you have to explore your data to adjust your audience by dividing your data into different tabs like demographics, page likes, location, etc. Then, save your adjusted audience.
This is beneficial for those who have their own start-ups because it gives an overview of the people visiting the page, other details and so on. Once the marketing professionals know about the insights like how many people live in proximity to their stores, what they shop, how they shop and many other things.
This is really profitable for those who want to extend branches of their business organisations but is simultaneously not that safe for those who prefer privacy.
Conceal the shipping charges because it may lead to a feeling of dismay. The customers need to know about the shipping charges as far as the website is concerned. If the customer does not know about it, he could even cede the purchase.
Give up quickly “Successful people are not gifted; they only work hard and then succeed on purpose.” All the successful people have worked hard to get there, sheer hard work, because success is 99% perspiration and 1% inspiration.
Make false promises Doing this will only degrade the reputation your website has earned. It is quite difficult to keep up in every manner. Perhaps, the best you could do is to NOT LIE.
Focus only on the financial aspects For a brand to be sustainable, you have to be on pins and needles so that it turns into something remarkable. You have to overlook the economic perspective for a while.
Do’s
PR and Marketing is equally necessary For every brand it is important to promote their products. Nowadays, social media has built an easy bridge to the communication gap and the best way to market your product is in Social Media.
Listen to your customers because your unhappy customers are the best source of learning. Solve most of their problems. Also, a satisfied customer is the best business strategy of all.
Detailed Description of products Once you start promoting your products you ought to describe it in detail. Make sure you use a small yet detailed description because it makes quite a difference.
Test your Product It is very important to test your product because everything is not as simple as ABC out there. Also, the easiest way to test your product is to test it through your friends or relatives. (Well, charity begins at home.)
Snapchat it seems is the all new rage sweeping the young and old alike with its strong wave. Snapchatting ‘IS THE NEW VERB’, synonymous in its competition with whatsapping and googling. Snapchat is the new chat. Sure adding colours with vibrant pictures to the chat definitely perks the conversation and Snapchat takes it a notch above by making snaps the articulation of words. Everything right from clothes to cakes, décor to doodles, friends to foes is being snapped. Life is more into snaps than into living.
Snapchat is the new timeline, the new spectacle. Everything worth telling is snapped. It is an addition to the digital must haves list and is expanding the digital market one snap at a time. Top notch companies and brands are coming with their Snapchat ids, because the working and functioning of individual companies are no longer matters of privacy. Every company and brand feels deeply for the need of being intimate with its customers. Snapping is the new way of penetrating the lives of the consumers. It seems as if these days life has become the new market and people the new brand. Maybe this is called evolution.
So the debate remains the same-“Has snapchat become the new expression?”
We all know that social media is more about psychology than it is about technology. We see many people on social media who have mastered the art of building relationships via blogs, visual art or other networks. The reputation that these influencers gain is directly proportional to how people get influenced.
The most important thing is to find your target, your goal or your focus. If you focus only on one phase and you master that art it will help you in becoming a commendable influencer. It is important to be vigil and stay on top of the trends, follow them and learn how they function. The best way is to keep a tab on all social platforms. (Facebook, Twitter, Instagram, LinkedIn and Pinterest…and still expanding).
Also, It is important to step aside and break through the clutter. You could start with identifying the type of content and thereby select whatever floats your boat. For eg. Tumblr for visual art, WordPress for blooming writers, YouTube for entertainers, etc. All you have to do is go the extra mile. It’s never crowded, just the audience gets bigger.
“Hey, have you seen my new profile picture?” Sophie asked Stanley, “Lol, have you seen my new profile video?” he replied, giggling. Well, no play, let’s hit the bullseye. So,THE NEW AGE is here. Facebook has come up with another fascinating update, ‘Profile Video’ which acts just like a profile picture b ut adding mot ion to it. All you have to do is shoot and upload a 7 second video through your iPhone and BAM! You now have a profile video (That’s so cool right now). Whenever someone visits your page, the video will automatically start playing. You will have to activate the ‘video autoplay’ feature for that or else the thumbnail will only b e visible.
This feature is not yet available to Android users but it will roll out quite soon. The profile video will be quite similar to a GIF. Social Media is sprouting its seeds everyday and undoubtedly has grown some fruitful trees out there.
A millennium has passed but Shakespeare’s this question raised in Hamlet will never get old!
Social Media has now taken it upon itself to make life easier for this skeptic race that on one side hold onto their individuality (Be like Shahenshah!) and on the other side drink to breathe (Don’t be like Devdas!)
crisis still haunts people of all age groups and genders. And not only does it haunt us humans but these little tomatoes that question whether they are vegetables or fruits.
And now with all the advancements in Internet take all the guidance you need for your love life.
When he asks you “What would it take for you to be mine?” Always have an answer know your actual worth, Be like Gabbar! And later when he says, “Ek baar jo commitment kar di to phir me apne app ki bhi nahi sunta.
” Know he is Radhe! Prevent yourself from being someone you are not. Don’t turn into a lemon if you are just a lemonade.”
Being a digital agency, we love to keep an update of what’s going around the social media.
Influencers can prove to be one of the best practices to amplify your brand’s presence online or offline. Influencers are the best choices to get your message buzzing over the wide-spread social media. These influencer campaigns need to be managed smartly and strategically or they can go drastically wrong.
Have a look at this campaign we came across, on twitter –
Looks like they forgot the main part here, maybe they just had a certain budget allotted which they smartly divided into ‘x’ number of influencers with ‘n’ number of fan followings, but they missed on the strategy part.
Apart from this, we have witnessed some really brilliant influencer campaigns and we think, influencer campaigns if planned well, can be the best source of organic interaction and engagement for the brand.
Here is all you need to do for a successful influencer campaign.
1. Set Relevant and Achievable Goals – Every successful campaign starts with setting of a certain goal to achieve, a campaign without goal is like a rollercoaster with no rails – no controls, you don’t know where you’ll end up being.
2. Pick The Right Match Influencer(s) – The influencers you select play a major role in making or breaking of the campaign. The influencers need to be selected on the relevance and influence factors. (Noob tip: Don’t go for influencers if you see #follow4follow or #like4like)
3. Organic Brand Integrations – A brand needs to understand the difference between organic and paid promotion. There has to be a balance between the content and strategy. The best way to manage content is by giving the influencers creative guidelines and a creative freedom, because an influencer knows its audience better.
Yes, it is true, Google now has a parent company. As crazy as it may sound, but Larry page came up with this revolutionary decision in reference to their 11 year old letter which stated that “Google is not a conventional company. We do not intend to become one.”
So what is Alphabet?
Alphabet is a new entity that would manage multiple companies, Google being one of the largest in them. “Our company is operating well today, but we think we can make it cleaner and more accountable. So we are creating a new company, called Alphabet (http://abc.xyz). I am really excited to be running Alphabet as CEO with help from my capable partner, Sergey, as President.”, Larry announced in the latest blog.
Larry appreciated Sundar Pichai’s contribution to Google by announcing him as the new CEO to Google. Well, as not many know, Sundar Pichai was Product Manager for Google and was the one behind the success of Chrome, Chrome OS and Chromebook.
Well, we guess we should be ready for more shocks and surprises coming from Alphabet and its future acquisitions
Wohoo, yet another ban is here and this time it’s none other than our beloved ‘porn’ *sarcastic drumrolls*. This calls for a celebration, doesn’t it? Like we have another pointless ban added up in our oh-so-called much needed action list.
Let’s see people’s reaction on this
Okay, let’s get it straight. There are thousands of porn sites and a thousand ways to access them. Banning them on Indian ISPs is not the only solution.
Also, There are tons of vulnerable issues around internet but porn. It’s one of the best sources for one to fulfil his/her fantasies which, if not satisfied can lead to something as serious as rape, sexual abuse and domestic violence out of frustration.
Let’s have a look on some serious issues on the search engine –
1. How to make homemade bombs?
2. How to make a real gun?
3. How to grow weed?
Oh btw, 9gag.tv is banned as well. Gagging is not just related to porn; can we just grow up to something more serious?
Instagram goes on a hashtag-banning spree daily, which is much needed. There are thousands of hashtags used to share disturbing images and pornography, resulting into violation of Instagram’s public policy. But, things went out of control when Instagram banned #curvy for “irrelevant pornography”, as Instagram’s director of public policy stated.
Instagram user Vintageortacky questioned how the term curvy could be considered harmful after learning that the hashtag was banned.
A photo posted by Cora Alvillar (@vintageortacky) on
Where, #curvy has been a source of inspiration for millions of overweight people around the globe, it also has been a hideout for nudity and pornography posts. A spokesperson for Instagram said the site will be: “limiting pictures appearing on the hashtag to those photos/videos that we are more confident will be ‘clean’.”
Currently, #curvy has more than 2 million regulated posts. Talking about #curvy, there are various other hashtags, which sound ‘clean’ but are major source for nudity and pornography. Where hashtags like #dildo and #vagina are still in use and ‘unbanned’, banning #curvy was one bizarre move.
This is not the first time Instagram has done something like this; there was a huge buzz when Instagram took down a picture posted by the artist Rupi Kaur. She merely woke up to her menstrual cycle, which is the most natural process every woman goes through, the image contained no nudity, yet Instagram took it down calling it against its public policy.
Well, someone needs to get their policies straight.
Well, Facebook is going under minor makeovers again, and this time, it’s not about the features. For all the design-nazis and femi-nazis out there, Facebook revealed its new logo, which will be seen across its site and apps soon.
Old Logo –
New Logo –
While Facebook’s designers called this change to be “grown up and to be taken seriously”, the reactions from a few other designers were completely insane.
Apart from the negatives, Facebook’s new logo was hugely appreciated.
Talking about logos, here’s something more interesting,
Facebook recently hired Caitlin Winner as their Design Manager and she found some of the logos quite upsetting.
For example,
1. The Friends icon had a Male icon overpowering the Female icon. The Male icon had a nice spiked hairdo, while the Female icon had a Death Vader-like helmet hairdo, which tempted her to mess around with the company glyph kit and make some changes in the logos.
2. Also, the old ‘groups’ icon featured two men and one woman, the woman sat in the back, left behind the larger centered man. So yeah, Caitlin Winner tweaked the logo and placed the lady first.
Well, these changes don’t mean you won’t get those spam-ish updates in your news feed or get you rid of those stalkers drooling over your profile pictures. But then again isn’t that the reason why social media is still relevant?
18 year old Alex Deans surprised the world by inventing ‘iAid’, a cloud-based companion device for the visually impaired to help them navigate around effortlessly.
iAid looks like a joystick and is equipped with ultrasound, GPS and cloud features which helps it create a virtual environment around it. Alex got this idea while he helped a blind woman cross the road. He started working on it since he was just 12, it took him three years to develop the first prototype and now, he has a fully functioning device, which is a revolution in itself.
So yeah, our beloved Municipal Corporation of Greater Mumbai (MCGM) announced a strict ban over the fried food, especially Chinese food stalls around schools in Mumbai.
* Two minutes of silence for all the Chicken Fried Rice and Manchurian lovers*
Well, it’s heartbreakingly sad for all of the kids who opted for Chinese stalls after the “revolutionary” Maggi ban all over the country. The main reason of ban here, is Ajinomoto (MSG) all over again.
Let’s just say, this is some kind of conspiracy by the saviours of the nation, or maybe it’s some kind of secret diet conspiracy for a healthier population.
There has been an ever growing buzz about Prime Minister Narendra Modi and his take on digital media. He has been making the most use of social media platforms like Facebook and Twitter to communicate.
Digital India Week initiated with a vision of transforming India into a digitally empowered society and knowledge economy.
The Prime Minister has a long intensive timeline to give India a complete digital makeover which includes
Kickass digital connectivity all over the nation(including 250,000 gram panchayats)
Digitalization for hospitals and scholarships
Supporting innovative start up ideas.
The innovative Internet of Things(IoT) Technology
Portal/Forum Websites and Mobile Apps (That actually work)
And where there’s Modi, there are industrialists pouring out tons of money. We can see a lot of Capital Investment and lot more job opportunities flowing in for this revolutionary initiative.
We’re sure that this digital revolution would boost India’s overall development and we’re looking forward to the upcoming innovative initiatives.
GIFs have been on the internet for around 25 years and the trends for GIFs are ever increasing.
Social Networking and Blogging sites that support GIFs –
• Tumblr – One of the major platform for bloggers, where bloggers are been using animated GIFs smartly to keep their blogs entertaining and interactive. • Twitter – Twitter recently announced their support for animated GIFs • Pinterest and Google+ have been supporting GIFs. • Blogging platforms like Blogspot and WordPress have been supporting GIFs and encouraging bloggers to use GIFs to keep their audience engaged. Facebook supported GIF images when they were at the initial stage but later pulled it off as they found GIFs annoying on the timeline. However, after a decade now, Facebook supports GIFs again.
Facebook now supports GIF links and not GIF uploads, but it’s one smart move to keep the audiences interacting and entertained. Currently, Facebook supports GIF posts for individual accounts and not Business Pages. Steps to post a gif on Facebook – 1. Go to platforms like Giphy, imgur etc and find/create a gif you wish to post. (Tumblr gifs are not yet supported) 2. Copy the link your gif. For Giphy, click on the “share” button and then copy the GIF link. Pasting that link, which ends with *.gif, will result in happiness for everyone. 3. Paste it in your Status Update box and wait for Facebook to crawl the link. 4. Post and see it rolling. Facebook currently supports GIFs on individual account and can be viewed and posted from Desktop or Mobile App. We, at Fruitbowl Digital are eager for the “Business Page” support as it is one of the most effective way to engage and entertain the audiences.
Microsoft announced Windows 10 a while back, stating the upgrade would be free. Some of us were skeptical about it, but it actually happened! Windows 7 SP1 and Windows 8.1 users will receive free upgrades to the new and improved (hopefully) operating system. Those of you who are pirates will have to shell out some major monies for the upgrade; ranging from Rs. 8000/- to Rs. 12000/-
According to Microsoft, the strategy has been implemented to battle the corporations fight against piracy, but it is also to cover up for the unsatisfied users from the Windows 8/8.1 version. As of now, you can sign up to reserve the update when it comes out, after which the upgrade will be free for a year. Anyone who upgrades after a year, will have to pay the full price. To be able to be eligible for the update, your system must meet the minimum requirements, have either Windows 7 or Windows 8/8.1 on your system, and must have installed the update called KB3035583. Post which your taskbar will get a Windows icon on it. Clicking on this will open a window that allows you to reserve your free Windows 10 Upgrade.
This seems to be a smart move on Microsoft’s part, since it will help them recover the consumers they previously lost with the Windows 8/8.1 version. They say the Windows 10 OS is more focused on consumers, but only time will tell if it works.
Myntra, the biggest fashion e-commerce website in India took a bold step and took down their website last week in an effort to draw more traffic to their mobile application. According to company quotes, 90% of their traffic and 70% of the orders are from their application. It might seem absurd to those of us who have been using a desktop for as long as we can remember, but India has just started experiencing fast Internet on cellular devices, and buying a smartphone makes a lot more sense because it does all the work a computer would, at a much cheaper price. Adding seamless applications to this combination generates a better user experience.
“Fashion is a very personal experience. We believe that only mobile can truly deliver this experience as it captures user’s lifestyle and context in manner that no other medium does. Think of all the hardware and software features that one can leverage like camera, contact, location etc. to understand the user’s context and deliver the experience that is deeply personalized,” -Mukesh Bansal, Myntra CEO.
Since the launch of the new strategy, sales have dropped 10% for the online retailer. Amazon and SnapDeal, the competitors, have shown no interest of following Myntra’s footsteps. They believe that a large amount of their users still use PCs to shop online, and they don’t want to force them to use a specific medium to access the website. Myntra defends their move by saying that they can focus development on the app, thus making the experience better for everyone. Their move could be promising, or the 10% loss might be static, only time will show.
Billionaire, philanthropist, genius. Add a metal suit, and you’d have Iron Man. He’s not Tony Stark, he’s Mark Elliot Zuckerberg, the man who made billions by building a website where people virtually live their lives. We all know him as the brilliant mind behind Facebook, but there’s a few things you probably didn’t know about Zuckerberg:
1] When he was just a high-school student, he built a program called Synapse, that used an algorithm to learn users’ music-listening habits. Both, Microsoft and AOL tried to buy it, but he just uploaded it for free instead.
2] Mark Zuckerberg has a paycheck of one dollar a year. [Excluding compensation for other expenses]
3] Mark doesn’t own a television set.
4] At the age of 12, he built an Instant Messaging program for his family to communicate on. It was called the ZuckNet.
5] Before he made Facebook, he made a website called Facemash, which rated his college peers based on their attractiveness. This, was criticized for objectifying women later.
6] The prodigy started off with a simple C++ for dummies book his parents gifted him when he was a kid.
7] When Facebook was new and gaining popularity fast, he gave out cards that said this.
8] He wears only one grey “Facebook” t-shirt everyday. Yes, everyday. Well, almost.
Although he is a billionaire, he’s not too flashy about it. He doesn’t drive flashy sports cars, and doesn’t believe in blowing money on generic billionaire stuff. We’d say that adds on to his coolness, if becoming a billionaire in his 20’s wasn’t enough.
As citizens of India we have always had a rather cynical opinion about our Government, and the work they do. But Sushma Swaraj, our External Affairs Minister is hard at work and recently took to twitter to reach people, and people have been reached! Even with major international crises on her plate, she has been helping people using twitter as her forum. Here are a few Twitter threads exchanged between her, and people in trouble:
1] Her Ministry helped a woman in what seems like a hostage situation:
Indian origin lady is under house arrest,needs emergency help in Mpumalanga near Johannesburg @SushmaSwaraj@MEAIndia Rahul:+91 9744440023
We are the first ones to blame politicians whenever we get the chance; maybe we should also take the first chance we get to appreciate the efforts made by them.
Microsoft infused life into Holographic technology with its HoloLens; bringing the future to 2015. Microsoft HoloLens seamlessly blends high-definition holograms with your real world; thus making augmented reality a viable concept. With an integrated computing unit, the HoloLens has computing capabilities that exceed your average laptop. Say no to cables, or wires; just put them on, and get going!
Real time editing in 3D space! Source: Microsoft
The possibilities are endless! Real time gaming; imagine Mario running around on your table, squishing Goombas. Real time designing; imagine designing a car in 3-D space using hand gestures, then using a 3D Printer to breathe life into your design. Watching the TV without a television screen, GPS mapping on the road, and so much more. All you need is a HoloLens kit, and imagination.
The HoloLens also has built in speakers just over your ears, that use scientific mumbo-jumbo to induce something called “Spatial Sound.” It characterizes how the human ear receives sound from a specific location, Microsoft HoloLens artificially creates sound so that you can hear holograms from anywhere in the room. The speakers provide a precise audio experience without headphones that is immersive, yet won’t block out the real world.
If that wasn’t enough, it looks like something out of a Sci-Fi movie, but cooler! There is a lot of computer stuff happening on the inside, but for an average user, it spells magic on the outside.
The future is now. Also, at least you won’t look like this:
As we always know Facebook is always on its toes when it comes to experimenting and creating new policies for advertisers and page holders. In one such recent venture Facebook has announced that they’ve recently updated the way they measure how many people like your page. Pages may see a decrease in ‘likes’ after March 12, when they remove ‘likes’ from any inactive accounts. An inactive Facebook account is one that memorialises deceased users, or were voluntarily deactivated.
Why this should not affect you?
As a Facebook page holder when you advertise your brand or products in the social market, the targeted objective is to find out how many people are aware about your brand or product, How many of these people will actually buy it ?
This is based on a direct relationship between the active likers of the page and the page activity.
Many popular brand pages are populated with ghost identities of people who don’t even exist in an irrelevant time and space. These inactive accounts do not contribute to the page growth and add to the brand value but just increase a number of fake likes.
These likes are of no use to you if the potential consumer does not understand your product and will not buy it or reciprocate to the posts that you update regularly.
Organic profiles or the active profiles of real users that like your page are what make up your consumer base. These people react and respond to various daily posts and also give positive as well as negative feedback for your advancement.
A decrease in likes should not be considered as a negative point but it should be considered as a chance for you to redefine yourself in the social market by catering to the needs of the real audience.
Official Announcement: https://www.facebook.com/business/news/page-likes-update
The one day of the year when everyone suddenly goes a lot greener than they had been all year is finally here. Everyone, including the PR teams of a few corporations. Some tweets so far have been pretty cool, and thought provoking, so we decided to get you a concise list of the best few:
You know India’s political scene just got a lot cooler with the PM of the nation joins the picture sharing platform of Instagram. He posted his first Instagram photo from Myanmar, where he is attending the ASEAN Summit. And the post went something like this. Link – http://instagram.com/narendramodi In the span of a few hours Modi received over 1,600 likes and Mr. Modi had 35,000 followers on Instagram.Needless to say our PM has taken to social media like a fish to water, and he has conquered almost all the possible channels present. As worshippers of Digital Media ourselves, here are a few pointers we would like to share with our PM. 1. Always Use #Hashtags 2. Keep sharing relevant images that interest your followers. 3. Make the best use of filters 4. Keeping liking and commenting on posts. 5. Always include a caption. 6. And last but not the least, keep clicking! On that note we would like to wish NarendraModi a high five for conquering another social platform. Hopefully in the not so distant future he won’t be the only Politician of India to do so!
The Happy Song by Pharrell Williams is like the new Harlem Shake in trend & the best part in it is that you get to dance more! Yayee!
We see many people doing it for their different cities but what if you want to see Bollywood do it – Without taking much time,all the actors dancing peacefully without making any controversy, less gossip, much WOW? Yeah, Correct. It’s IMPOSSIBLE! 😛 & That’s when YOUTUBE comes to the Rescue.
Presenting to you a funny mash-up of all our actors dhinchak – ing on the Happy Song! Enjoy!
Do you really want to make a viral video and gain instant popularity??
Then here are our secrets :
Viral-ness of your video = Clickability X Sharibility of the video!
While some videos can go viral over the night, some may require the initial push to be a massive Hit.
Well, for all those who think it’s all a matter of luck. Here are some of the key principles to follow:
1.Think like an Entertainer!
No matter for what purpose you are making your video for.
Always ask yourself one question – Will others enjoy it till the last second? If yes, then go ahead. If No, then rework on your concept. Rework on your storytelling. Do not keep your videos for more than 5 minutes. Keep it short and crisp.
2.Get it technically correct!
YouTube is changing! Gone are the days when YouTube was exclusively a place for one-hit, user-generated viral videos. According to The Wall Street Journal, 9 of the top 10 most viral videos on YouTube in 2012 were created by professional producers. So don’t let your concept go waste. There are ample of companies who will produce your video 100 times better, Hire them!
3.Grab the attention in the start!
It is really necessary to capture the user attention within the first 5 – 10 seconds. This can be done in many ways through some catchy music, indifferent introduction, but perhaps the most effective (if you can afford it) is the use of celebrities.
4.Keep it emotionally attached.
You have caught the user’s attention, now what next? Keep them Interested. Your video needs to provoke the emotions of your audience by making them smile, laugh, cry or frustrated. Keep them emotionally engaged.
5.Surprise, Don’t Shock!
We all love Surprises, We all love Shocks- NO! One of the assured tactic you can get right is This!
If you really want your video to be shared for a good reason! Then make sure your video surprises and not shocks or scares people because we want to make people happy and not turn them into pranksters!
Well,
these were some of the key principles to make your video go Viral through your Content!
