by Faisal Amin | Apr 21, 2014 | fruitbowl
While everyone is busy trying to advertise their products by hiring some celebrity or by sponsoring a glamorous event. It is in the small tricks of Advertising where we can grab attention of our users easily and amaze them by the way we advertise.
Canon did the same thing – Capturing every event, every moment,every occasion which is important in the life of an individual. Through just an eye! A Must – Watch advertisement to understand how minimalism is the KEY to grab a small space in the minds of your audience. Have a look.
https://www.youtube.com/watch?v=mGpuFFhY0io
by Faisal Amin | Apr 17, 2014 | fruitbowl
Isn’t it just a scribble on a piece of paper? A Drawing..maybe a doodle, someone just scratched out on a piece of paper in their free time. Or is it something more? What do you see in a logo? What are the top ten logos that you can think of? There’s a reason they are stuck in your mind! Did you force yourself to remember them? No. But then why are they still lingering in the corners of your mind.
Uhmm… Now stop thinking about that. No, your mind isn’t being subliminally controlled by a secret multinational company. Or is it?
Lets play a game:
I will say the name of a company, lets see if you can picture their logos! And how Quickly you do it!
– CocaCola
– Google
– MasterCard
– IBM
– Apple
– Facebook
– Vadilal
– McDonalds
So is there something more to a logo than just the design.
There is. Infact, designing a logo is not easy. It’s not just a scribble on a piece of paper. Infact a logo tells its own story. It can tell you where and how the company was formed. Take the Apple logo for example:
The Logo draws it’s inspiration from the apple that caused revolution! The Apple that changed the way men think and caused a stir. Yes, the apple that hit Newton! Over the years the logo has changed and modified. Today it is created using minimalistic design. This is the same principle that governs most of Apple’s innovations.
Another Logo recognized worldwide: CocaCola logo. When you see this logo you can see the ribbon texture used by the company. This induces the “flow” and “refreshment” that the drink provides. The CocaCola logo has also gone through a lot of change over the years and today it incorporates its unique Bottle structure in its logo as well.
Mercedes. It’s famous three pointed star logo exudes elegance and class. Something that the brand promotes through all of its brand products and communication. The logo defines the brand!
The Logo speaks your brand, and it says it in the minimalist way possible. What does your brand stand for? Can you say it in a single image? A logo is more than just a sketch or a scribble on a paper!
by Faisal Amin | Apr 14, 2014 | Life At FruitBowl
We at our office celebrate some really weird days and hence, we decided to celebrate White Shirt Day! 🙂
We were all dressed in White shirts! The only way we were planning to making it memorable by taking some photos in weird way by placing GO-Pro on our cycle’s roof (Yes,We have a cycle hung to our roof. Cool,na?) So when our bosses left, We tried to click some of our pictures.
Here are some of those:
Amanda asking Rickie to teach her the pose
We actually tried to spin the cycle on our roof! 😀 Ok ok. We were spinning at our superficial pace 🙂
A decent picture of our team 🙂
We are such a decent team na?
No more! (I mean No more for only that day) We thought of doing some fun and what else would be better than doing a Harlem Shake?
This video is just a trailer of how much fun we had. It is short because our designers too busy doing their work 🙁 So that’s why we had to cut it in short.
Have a Look at it here.You can leave your comments by liking our page :-
