by Faisal Amin | Oct 13, 2014 | fruitbowl
As experts in the world of media, it’s in the job description that we have to stay tuned to all the current news. So when we found out that the man behind Facebook aka Mark Zuckerberg was making his way to India specifically to meet our very own resident superhero and newly elected PM, we knew this was the stuff that made headlines.
As fellow Indian you might already know that our nation ranks high in terms of population and a large quantity of Facebook users are from India. According to Zuckerberg India has the potential to be the first country in which Facebook deploys drones to provide broadband connectivity in remote and inaccessible area.
Zuckerberg has big plans for the development of India’s internet usage. During his short stay here he travelled to as many parts of India as time would permit and spoke to people in different walks of life. India is a diverse nation and even in the 21st century a majority of the population do not have access to basic necessities let alone internet & social networking sites. He proposed that Facebook could contribute to India’s Rs 21,000-crore NOFN project on last-mile connectivity. He spoke of alternate technology such as drones and satellite communications playing a critical part in this last-mile linkage.
Under the government’s ambitious Digital India initiative, the government plans use the NOFN project to deliver e-services in areas such as health, education etc to every nook and corner of the country.
However Zuckerberg intends to target the end consumer–homes, schools, hospitals and other institutions which may require wireless technology, particularly in hard-to-reach areas. This is where Facebook senses an opportunity to use its yet-to-be-developed drones.
We completely understand why the Indian government is so keen on Facebook’s participation in helping to develop India’s Digital Programme. This whole plan has a lot of potential to help in develop the nation as a whole.
We completely understand why the Indian government is so keen on Facebook’s participation in helping to develop India’s Digital Programme. This whole plan has a lot of potential to help in develop the nation as a whole.
by Faisal Amin | Sep 18, 2014 | fruitbowl
At Frutibowl, we aim at staying fresh with our campaign ideas and media trends! Over the course of time, we have filtered through a lot of social media trends which have come and gone. Yet a there are a few that always remain.
If you’re new to the social scene, here are 6 very vital media trends that we think you should know of!
Micro Blogging
Blogging just got a lot less complicated.
Yes you read that right. Micro blogging is a rage among all the online bloggers over the World Wide Web. Blogging doesn’t consist of paras and paras of content all over the place. Nowadays people add a more visual approach to their blogging experience. And in our experience this really works because with images attached it adds more of a ‘real life experience’ to the viewers.
Creative is King
Visual content has been king for a few years now. More than text it’s the creative that gain people’s attention. And if you have a good creative with the message shared properly, your creative will be a guaranteed hit! Users generally prefer posts containing images on Facebook and Twitter.
The Viral Experience
Youtube is the most growing medium of social interaction for the past few years. Someday it might just trump Facebook and twitter! Surprised?
Here’s why it is possible.
Youtube has seen the most explosive form of growth over a number for years, and 2013 was an important year that leads to this phenomenon. Small business owners have realized the importance of this medium and besides corporations, its normal people who have the potential to go viral simply by posting the content they prefer.
The Search Experience
Did you know that Google indexes each and every of your Facebook status updates? It is a well known fact that the most important SEO ranking factors are directly related to social media. It is of great importance to a brand image that it retains a higher position in Google search ranking.
Methods of Monetization
The most sure way of getting is most amount of attraction on your social media activity is paid posts and promotions. This is an increasing trend nowadays. Paid promotions ensure that your target audience view the content you are sharing and ensures maximum virality.
Social Currency
Social Currency plays a vital role on the life of social media. All brands today aim to possess a strong social media presence or else their value is lost. Social Media is slowly becoming a foundation marketing component rather than an optional add on for any emerging business.
by Faisal Amin | Apr 14, 2014 | fruitbowl, Life At FruitBowl
Well over the last few days Life at Fruitbowl is under high radar. The members of our charade are always on their toes. Why do you ask? Well, there’s a battle going on! It may not be on the surface but under the serene surface there are currents raging.
Lesson 1: Survival of the fittest
I know you’ve heard our tagline – “Survival of the Freshest”, but with the dawn of freshness also comes the inert ability to be the fittest! And since we deal in digital..Well, you got to survive digitally..If you’re thinking a “digital war”.. Well, you’re quite right! To survive at Fruitbowl You have to learn how to battle. Weapons required are ‘stealth’, a ‘creative zing’, and ‘attentive mind’.
Lesson 2: Sharpen your swords
What we mean by that is ofcorse ‘Sharpen your skills’. What ‘Skills’ am I talking about? Well, do you have a fast tongue, or more specifically, fast fingers? Can you get into the enemy’s territory undetected? And leave it with a special distaste?
Lessson 3: Raise your Defences
While you might be raging someone else’s territory and breaking down their walls (or dirtying it with your posts), you got to protect your own! You can’t leave your space unsupervised. There are no sides. Every (wo)man for himself! Yup, Not even the interns are spared.
If you still wondering what historic, epic battle I’m talking about…There’s only one way to figure that out. Spend a Day with us.. Sign into your Facebook account while you’re here and then stroll around teh office. What happens next is…
by Faisal Amin | Mar 20, 2014 | fruitbowl
Facebook has started rolling out a new sleek timeline for Facebook pages which will be beneficial for page admins and users too.
The biggest change in timeline is The biggest change is the Timeline for Pages design: all posts are now in one column, just like on user profiles. As a result, posts will appear the same on your Page as they do in the News Feed (stacked on top of one another, as opposed to staggered from left to right).
The biggest change is the timeline for the Facebook Page : All posts have now been aligned in one column,just like on user profiles. Therefore, Posts will appear in a same manner as they appear in a news feed. The timeline will show the posts one after another versus the old timeline which used to show posts left and right.
Here’s how it will look :
Here’s how the information related to page will be displayed :
The tabs which were previously on the top have now been removed. The information related to the page will be displayed to the left including a map, possible hours of business, phone number, website URL, as well as photos and videos.
We have something for the admins as well. Page admins will also be having a fresh look to view information about the ads they’re running, new likes, unread notifications, and messages no matter where they are on the Page.
Facebook has also added new navigation options at the top for accessing Page activity, insights, and settings. The new Build Audience menu takes admins to their Ads Manager account.
