by Faisal Amin | Nov 20, 2014 | Uncategorized
The age old question of “how do you monetize Snapchat” has finally been solved for all the SnapChat users!
The popular chat medium has now introduced Snapcash, a way to send mobile payments to friends using the image sending-then-destroying service.
As a users, you can now send money to your friends and/or other users simply by sending them a message with $, followed by a dollar amount. The money is sent using Square Cash’s email payment system, and Snapchat says Square is helping to secure transactions.
Now with this new feature, Snapchat will be on par with existing applications like Venmo and Google Cash
Do you think this is a bold move from Snapchat? Which other social mediums will start following this trend ?
by Faisal Amin | Sep 18, 2014 | fruitbowl
At Frutibowl, we aim at staying fresh with our campaign ideas and media trends! Over the course of time, we have filtered through a lot of social media trends which have come and gone. Yet a there are a few that always remain.
If you’re new to the social scene, here are 6 very vital media trends that we think you should know of!
Micro Blogging
Blogging just got a lot less complicated.
Yes you read that right. Micro blogging is a rage among all the online bloggers over the World Wide Web. Blogging doesn’t consist of paras and paras of content all over the place. Nowadays people add a more visual approach to their blogging experience. And in our experience this really works because with images attached it adds more of a ‘real life experience’ to the viewers.
Creative is King
Visual content has been king for a few years now. More than text it’s the creative that gain people’s attention. And if you have a good creative with the message shared properly, your creative will be a guaranteed hit! Users generally prefer posts containing images on Facebook and Twitter.
The Viral Experience
Youtube is the most growing medium of social interaction for the past few years. Someday it might just trump Facebook and twitter! Surprised?
Here’s why it is possible.
Youtube has seen the most explosive form of growth over a number for years, and 2013 was an important year that leads to this phenomenon. Small business owners have realized the importance of this medium and besides corporations, its normal people who have the potential to go viral simply by posting the content they prefer.
The Search Experience
Did you know that Google indexes each and every of your Facebook status updates? It is a well known fact that the most important SEO ranking factors are directly related to social media. It is of great importance to a brand image that it retains a higher position in Google search ranking.
Methods of Monetization
The most sure way of getting is most amount of attraction on your social media activity is paid posts and promotions. This is an increasing trend nowadays. Paid promotions ensure that your target audience view the content you are sharing and ensures maximum virality.
Social Currency
Social Currency plays a vital role on the life of social media. All brands today aim to possess a strong social media presence or else their value is lost. Social Media is slowly becoming a foundation marketing component rather than an optional add on for any emerging business.
by fruitbowl | Apr 29, 2014 | fruitbowl
Do you really want to make a viral video and gain instant popularity??
Then here are our secrets :
Viral-ness of your video = Clickability X Sharibility of the video!
While some videos can go viral over the night, some may require the initial push to be a massive Hit.
Well, for all those who think it’s all a matter of luck. Here are some of the key principles to follow:
1.Think like an Entertainer!
No matter for what purpose you are making your video for.
Always ask yourself one question – Will others enjoy it till the last second? If yes, then go ahead. If No, then rework on your concept. Rework on your storytelling. Do not keep your videos for more than 5 minutes. Keep it short and crisp.
2.Get it technically correct!
YouTube is changing! Gone are the days when YouTube was exclusively a place for one-hit, user-generated viral videos. According to The Wall Street Journal, 9 of the top 10 most viral videos on YouTube in 2012 were created by professional producers. So don’t let your concept go waste. There are ample of companies who will produce your video 100 times better, Hire them!
3.Grab the attention in the start!
It is really necessary to capture the user attention within the first 5 – 10 seconds. This can be done in many ways through some catchy music, indifferent introduction, but perhaps the most effective (if you can afford it) is the use of celebrities.
4.Keep it emotionally attached.
You have caught the user’s attention, now what next? Keep them Interested. Your video needs to provoke the emotions of your audience by making them smile, laugh, cry or frustrated. Keep them emotionally engaged.
5.Surprise, Don’t Shock!
We all love Surprises, We all love Shocks- NO! One of the assured tactic you can get right is This!
If you really want your video to be shared for a good reason! Then make sure your video surprises and not shocks or scares people because we want to make people happy and not turn them into pranksters!
Well,
these were some of the key principles to make your video go Viral through your Content!
Cheers!
by Faisal Amin | Apr 21, 2014 | fruitbowl
While everyone is busy trying to advertise their products by hiring some celebrity or by sponsoring a glamorous event. It is in the small tricks of Advertising where we can grab attention of our users easily and amaze them by the way we advertise.
Canon did the same thing – Capturing every event, every moment,every occasion which is important in the life of an individual. Through just an eye! A Must – Watch advertisement to understand how minimalism is the KEY to grab a small space in the minds of your audience. Have a look.
https://www.youtube.com/watch?v=mGpuFFhY0io
by Faisal Amin | Apr 17, 2014 | fruitbowl
Isn’t it just a scribble on a piece of paper? A Drawing..maybe a doodle, someone just scratched out on a piece of paper in their free time. Or is it something more? What do you see in a logo? What are the top ten logos that you can think of? There’s a reason they are stuck in your mind! Did you force yourself to remember them? No. But then why are they still lingering in the corners of your mind.
Uhmm… Now stop thinking about that. No, your mind isn’t being subliminally controlled by a secret multinational company. Or is it?
Lets play a game:
I will say the name of a company, lets see if you can picture their logos! And how Quickly you do it!
– CocaCola
– Google
– MasterCard
– IBM
– Apple
– Facebook
– Vadilal
– McDonalds
So is there something more to a logo than just the design.
There is. Infact, designing a logo is not easy. It’s not just a scribble on a piece of paper. Infact a logo tells its own story. It can tell you where and how the company was formed. Take the Apple logo for example:
The Logo draws it’s inspiration from the apple that caused revolution! The Apple that changed the way men think and caused a stir. Yes, the apple that hit Newton! Over the years the logo has changed and modified. Today it is created using minimalistic design. This is the same principle that governs most of Apple’s innovations.
Another Logo recognized worldwide: CocaCola logo. When you see this logo you can see the ribbon texture used by the company. This induces the “flow” and “refreshment” that the drink provides. The CocaCola logo has also gone through a lot of change over the years and today it incorporates its unique Bottle structure in its logo as well.
Mercedes. It’s famous three pointed star logo exudes elegance and class. Something that the brand promotes through all of its brand products and communication. The logo defines the brand!
The Logo speaks your brand, and it says it in the minimalist way possible. What does your brand stand for? Can you say it in a single image? A logo is more than just a sketch or a scribble on a paper!
by Faisal Amin | Apr 16, 2014 | fruitbowl
We all use Social Media. So,when we have a complaint about a company, The first thing we do is we search for their Facebook Page/ Twitter Handle and tell them a complaint because we know its way too easier to get an immediate response than anything. But you never know what kind of an immediate reply that maybe!
Well,This is the case of US Airways. Recently when a customer complained about multiple delays of airlines, the kind of response the customer received was really something disturbing!
Well,the response the US Airways posted after this was a pornographic image of a lady using Air plane as a sex toy! The picture was posted on Monday that remained up for roughly one hour before it was eventually removed. Well, when the company and the customer were facing problems. Twitter users seemed to have a ball!Â
Here are some of the hilarious tweets which will make you laugh out loud!
Remember this guy from Airplane? 🙂
Eventually,this was going to happen! No.1 Trending Topic!
Well, after a hour this is what US Airways had to reply. Poor People!
by Faisal Amin | Apr 14, 2014 | Life At FruitBowl
We at our office celebrate some really weird days and hence, we decided to celebrate White Shirt Day! 🙂
We were all dressed in White shirts! The only way we were planning to making it memorable by taking some photos in weird way by placing GO-Pro on our cycle’s roof (Yes,We have a cycle hung to our roof. Cool,na?) So when our bosses left, We tried to click some of our pictures.
Here are some of those:
Amanda asking Rickie to teach her the pose
We actually tried to spin the cycle on our roof! 😀 Ok ok. We were spinning at our superficial pace 🙂
A decent picture of our team 🙂
We are such a decent team na?
No more! (I mean No more for only that day) We thought of doing some fun and what else would be better than doing a Harlem Shake?
This video is just a trailer of how much fun we had. It is short because our designers too busy doing their work 🙁 So that’s why we had to cut it in short.
Have a Look at it here.You can leave your comments by liking our page :-
by Faisal Amin | Apr 14, 2014 | fruitbowl, Life At FruitBowl
Well over the last few days Life at Fruitbowl is under high radar. The members of our charade are always on their toes. Why do you ask? Well, there’s a battle going on! It may not be on the surface but under the serene surface there are currents raging.
Lesson 1: Survival of the fittest
I know you’ve heard our tagline – “Survival of the Freshest”, but with the dawn of freshness also comes the inert ability to be the fittest! And since we deal in digital..Well, you got to survive digitally..If you’re thinking a “digital war”.. Well, you’re quite right! To survive at Fruitbowl You have to learn how to battle. Weapons required are ‘stealth’, a ‘creative zing’, and ‘attentive mind’.
Lesson 2: Sharpen your swords
What we mean by that is ofcorse ‘Sharpen your skills’. What ‘Skills’ am I talking about? Well, do you have a fast tongue, or more specifically, fast fingers? Can you get into the enemy’s territory undetected? And leave it with a special distaste?
Lessson 3: Raise your Defences
While you might be raging someone else’s territory and breaking down their walls (or dirtying it with your posts), you got to protect your own! You can’t leave your space unsupervised. There are no sides. Every (wo)man for himself! Yup, Not even the interns are spared.
If you still wondering what historic, epic battle I’m talking about…There’s only one way to figure that out. Spend a Day with us.. Sign into your Facebook account while you’re here and then stroll around teh office. What happens next is…
by Faisal Amin | Apr 10, 2014 | fruitbowl
Your video has an amazing story with all beautiful characters and is fun to watch! But, it still hasn’t gone viral yet? It’s the title! Yes. Unless you have a catchy title that grabs your people’s attention and makes them eager to watch it, it’s not going to go viral!
1. Make It Searchable
In order to make your Video go Viral, you need to make it Google- friendly first! You can do that by searching for the most common keywords by free tools like Google Adwords Keyword Tool or Wordtracker. This will help your video get a lot of views and be exposed to more audience. Using the Google Keyword Tool you can look for the popular keyword tools that accurately reflect the conent of your video. Focus on the keywords that would appear on the first page but would not have much competition too!
2. Be Descriptive
Awesome! Most- Watched – Refrain from such titles. Resist the urge to be overly clever, sarcastic or funny with the video title. Some video marketers try to use titles such as “You’ll be amazed to see…” or “You’ll never believe this” but if people do not know the content in video, such titles won’t help! Instead put clear titles of what you are going to show. A brief description and a thumbnail to support it. So from Must- Watch to Must Watch Soccer Skills would help.
3. Keep It Under 56 Characters
Google cuts off the titles after the 66 Character mark and since all videos which are posted on Youtube have “Youtube” in the start of their titles that means you have 56 characters at your disposal and to attract the audience.
4. Use Them!
There are some words which have been shown to generate more clicks which will give good results when included in titles.
a. Video
b. Tutorial
c. Review
d. Test
e. What is
f. How to
g. Demo/Demonstration
h. Explained/Explanation
i. By using one of these words in your title, you’re likely to get more clicks.
