by Faisal Amin | Sep 18, 2014 | fruitbowl
At Frutibowl, we aim at staying fresh with our campaign ideas and media trends! Over the course of time, we have filtered through a lot of social media trends which have come and gone. Yet a there are a few that always remain.
If you’re new to the social scene, here are 6 very vital media trends that we think you should know of!
Micro Blogging
Blogging just got a lot less complicated.
Yes you read that right. Micro blogging is a rage among all the online bloggers over the World Wide Web. Blogging doesn’t consist of paras and paras of content all over the place. Nowadays people add a more visual approach to their blogging experience. And in our experience this really works because with images attached it adds more of a ‘real life experience’ to the viewers.
Creative is King
Visual content has been king for a few years now. More than text it’s the creative that gain people’s attention. And if you have a good creative with the message shared properly, your creative will be a guaranteed hit! Users generally prefer posts containing images on Facebook and Twitter.
The Viral Experience
Youtube is the most growing medium of social interaction for the past few years. Someday it might just trump Facebook and twitter! Surprised?
Here’s why it is possible.
Youtube has seen the most explosive form of growth over a number for years, and 2013 was an important year that leads to this phenomenon. Small business owners have realized the importance of this medium and besides corporations, its normal people who have the potential to go viral simply by posting the content they prefer.
The Search Experience
Did you know that Google indexes each and every of your Facebook status updates? It is a well known fact that the most important SEO ranking factors are directly related to social media. It is of great importance to a brand image that it retains a higher position in Google search ranking.
Methods of Monetization
The most sure way of getting is most amount of attraction on your social media activity is paid posts and promotions. This is an increasing trend nowadays. Paid promotions ensure that your target audience view the content you are sharing and ensures maximum virality.
Social Currency
Social Currency plays a vital role on the life of social media. All brands today aim to possess a strong social media presence or else their value is lost. Social Media is slowly becoming a foundation marketing component rather than an optional add on for any emerging business.
by fruitbowl | Apr 29, 2014 | fruitbowl
Do you really want to make a viral video and gain instant popularity??
Then here are our secrets :
Viral-ness of your video = Clickability X Sharibility of the video!
While some videos can go viral over the night, some may require the initial push to be a massive Hit.
Well, for all those who think it’s all a matter of luck. Here are some of the key principles to follow:
1.Think like an Entertainer!
No matter for what purpose you are making your video for.
Always ask yourself one question – Will others enjoy it till the last second? If yes, then go ahead. If No, then rework on your concept. Rework on your storytelling. Do not keep your videos for more than 5 minutes. Keep it short and crisp.
2.Get it technically correct!
YouTube is changing! Gone are the days when YouTube was exclusively a place for one-hit, user-generated viral videos. According to The Wall Street Journal, 9 of the top 10 most viral videos on YouTube in 2012 were created by professional producers. So don’t let your concept go waste. There are ample of companies who will produce your video 100 times better, Hire them!
3.Grab the attention in the start!
It is really necessary to capture the user attention within the first 5 – 10 seconds. This can be done in many ways through some catchy music, indifferent introduction, but perhaps the most effective (if you can afford it) is the use of celebrities.
4.Keep it emotionally attached.
You have caught the user’s attention, now what next? Keep them Interested. Your video needs to provoke the emotions of your audience by making them smile, laugh, cry or frustrated. Keep them emotionally engaged.
5.Surprise, Don’t Shock!
We all love Surprises, We all love Shocks- NO! One of the assured tactic you can get right is This!
If you really want your video to be shared for a good reason! Then make sure your video surprises and not shocks or scares people because we want to make people happy and not turn them into pranksters!
Well,
these were some of the key principles to make your video go Viral through your Content!
Cheers!
by Faisal Amin | Apr 21, 2014 | fruitbowl
While everyone is busy trying to advertise their products by hiring some celebrity or by sponsoring a glamorous event. It is in the small tricks of Advertising where we can grab attention of our users easily and amaze them by the way we advertise.
Canon did the same thing – Capturing every event, every moment,every occasion which is important in the life of an individual. Through just an eye! A Must – Watch advertisement to understand how minimalism is the KEY to grab a small space in the minds of your audience. Have a look.
https://www.youtube.com/watch?v=mGpuFFhY0io
by Faisal Amin | Apr 16, 2014 | fruitbowl
We all use Social Media. So,when we have a complaint about a company, The first thing we do is we search for their Facebook Page/ Twitter Handle and tell them a complaint because we know its way too easier to get an immediate response than anything. But you never know what kind of an immediate reply that maybe!
Well,This is the case of US Airways. Recently when a customer complained about multiple delays of airlines, the kind of response the customer received was really something disturbing!
Well,the response the US Airways posted after this was a pornographic image of a lady using Air plane as a sex toy! The picture was posted on Monday that remained up for roughly one hour before it was eventually removed. Well, when the company and the customer were facing problems. Twitter users seemed to have a ball!Â
Here are some of the hilarious tweets which will make you laugh out loud!
Remember this guy from Airplane? 🙂
Eventually,this was going to happen! No.1 Trending Topic!
Well, after a hour this is what US Airways had to reply. Poor People!
by Faisal Amin | Apr 14, 2014 | fruitbowl, Life At FruitBowl
Well over the last few days Life at Fruitbowl is under high radar. The members of our charade are always on their toes. Why do you ask? Well, there’s a battle going on! It may not be on the surface but under the serene surface there are currents raging.
Lesson 1: Survival of the fittest
I know you’ve heard our tagline – “Survival of the Freshest”, but with the dawn of freshness also comes the inert ability to be the fittest! And since we deal in digital..Well, you got to survive digitally..If you’re thinking a “digital war”.. Well, you’re quite right! To survive at Fruitbowl You have to learn how to battle. Weapons required are ‘stealth’, a ‘creative zing’, and ‘attentive mind’.
Lesson 2: Sharpen your swords
What we mean by that is ofcorse ‘Sharpen your skills’. What ‘Skills’ am I talking about? Well, do you have a fast tongue, or more specifically, fast fingers? Can you get into the enemy’s territory undetected? And leave it with a special distaste?
Lessson 3: Raise your Defences
While you might be raging someone else’s territory and breaking down their walls (or dirtying it with your posts), you got to protect your own! You can’t leave your space unsupervised. There are no sides. Every (wo)man for himself! Yup, Not even the interns are spared.
If you still wondering what historic, epic battle I’m talking about…There’s only one way to figure that out. Spend a Day with us.. Sign into your Facebook account while you’re here and then stroll around teh office. What happens next is…
