by Faisal Amin | Sep 18, 2014 | fruitbowl
At Frutibowl, we aim at staying fresh with our campaign ideas and media trends! Over the course of time, we have filtered through a lot of social media trends which have come and gone. Yet a there are a few that always remain.
If you’re new to the social scene, here are 6 very vital media trends that we think you should know of!
Micro Blogging
Blogging just got a lot less complicated.
Yes you read that right. Micro blogging is a rage among all the online bloggers over the World Wide Web. Blogging doesn’t consist of paras and paras of content all over the place. Nowadays people add a more visual approach to their blogging experience. And in our experience this really works because with images attached it adds more of a ‘real life experience’ to the viewers.
Creative is King
Visual content has been king for a few years now. More than text it’s the creative that gain people’s attention. And if you have a good creative with the message shared properly, your creative will be a guaranteed hit! Users generally prefer posts containing images on Facebook and Twitter.
The Viral Experience
Youtube is the most growing medium of social interaction for the past few years. Someday it might just trump Facebook and twitter! Surprised?
Here’s why it is possible.
Youtube has seen the most explosive form of growth over a number for years, and 2013 was an important year that leads to this phenomenon. Small business owners have realized the importance of this medium and besides corporations, its normal people who have the potential to go viral simply by posting the content they prefer.
The Search Experience
Did you know that Google indexes each and every of your Facebook status updates? It is a well known fact that the most important SEO ranking factors are directly related to social media. It is of great importance to a brand image that it retains a higher position in Google search ranking.
Methods of Monetization
The most sure way of getting is most amount of attraction on your social media activity is paid posts and promotions. This is an increasing trend nowadays. Paid promotions ensure that your target audience view the content you are sharing and ensures maximum virality.
Social Currency
Social Currency plays a vital role on the life of social media. All brands today aim to possess a strong social media presence or else their value is lost. Social Media is slowly becoming a foundation marketing component rather than an optional add on for any emerging business.
by Faisal Amin | Sep 10, 2014 | fruitbowl
Step aside selfies! There is a new social media trend in town! Yes you heard that right, there is a new viral bug spreading on a global level including top names like Bill Gates, Roger Federer, Christiano Ronaldo, David Beckham, George W Bush, Mark Zuckerburg and many more celebs have joined in this viral bandwagon.
Feeling a little chill go down your spine at the thought of another viral sensation?
Brrr…. Well this is the trend that will give you the chills for sure!
The name of this global phenomenon called the ‘ALS Ice Bucket Challenge’.
So if you’re lucky, you get nominated for the ALS Ice Bucket Challenge, while nominated you have to dunk yourself in icy cold water ( preferably get it on camera so that there’s proof that you did it) and you get to nominate 3 other people to take the challenge. And the catch is they get a deadline of 24 hours to complete the challenge! Sounds cool right?
What exactly does ALS stand for? Â
No clue? Ok GK Time.
Amyotrophic lateral sclerosis (ALS) — Lou Gehrig’s disease in North America, and rarely Charcot disease—is aneurodegenerative disorder with various causes. The term motor neuron disease (MND) is often used interchangeably with ALS, while others use it to refer to a group of similar conditions that include ALS. ALS is characterized by muscle spasticity, rapidly progressive weakness due to muscle wasting. This results in difficulty speaking, swallowing, and breathing. The disease usually starts around the age of 60, except in cases that are directly inherited when the usual age of onset is around 50.
The average survival from onset to death is three to four years. Only 4% survive longer than 10 years, although rare cases survive 50 years or more. Most die from respiratory failure in much of the world rates of ALS are unknown. In the United States, more than 5,600 are diagnosed every year, and up to 30,000 Americans are currently affected. ALS is responsible for 2 deaths per 100,000 people per year.
So why are these celebs dunking themselves in icy cold water you ask?
By taking part in the ice bucket challenge people all over the world have helped massively by donating and spreading awareness about this disease.
So far the ALS community have received around 111.6 million in Ice Bucket Challenge donations! This is probably one of the most viral causes to go around this year, and it includes the fun factor and the humanity factor into it. So if you get nominated, don’t chicken out! Sometimes a little brain freeze is good for the soul 😛
PS – Don’t forget to donate!
