by Faisal Amin | Sep 18, 2014 | fruitbowl
At Frutibowl, we aim at staying fresh with our campaign ideas and media trends! Over the course of time, we have filtered through a lot of social media trends which have come and gone. Yet a there are a few that always remain.
If you’re new to the social scene, here are 6 very vital media trends that we think you should know of!
Micro Blogging
Blogging just got a lot less complicated.
Yes you read that right. Micro blogging is a rage among all the online bloggers over the World Wide Web. Blogging doesn’t consist of paras and paras of content all over the place. Nowadays people add a more visual approach to their blogging experience. And in our experience this really works because with images attached it adds more of a ‘real life experience’ to the viewers.
Creative is King
Visual content has been king for a few years now. More than text it’s the creative that gain people’s attention. And if you have a good creative with the message shared properly, your creative will be a guaranteed hit! Users generally prefer posts containing images on Facebook and Twitter.
The Viral Experience
Youtube is the most growing medium of social interaction for the past few years. Someday it might just trump Facebook and twitter! Surprised?
Here’s why it is possible.
Youtube has seen the most explosive form of growth over a number for years, and 2013 was an important year that leads to this phenomenon. Small business owners have realized the importance of this medium and besides corporations, its normal people who have the potential to go viral simply by posting the content they prefer.
The Search Experience
Did you know that Google indexes each and every of your Facebook status updates? It is a well known fact that the most important SEO ranking factors are directly related to social media. It is of great importance to a brand image that it retains a higher position in Google search ranking.
Methods of Monetization
The most sure way of getting is most amount of attraction on your social media activity is paid posts and promotions. This is an increasing trend nowadays. Paid promotions ensure that your target audience view the content you are sharing and ensures maximum virality.
Social Currency
Social Currency plays a vital role on the life of social media. All brands today aim to possess a strong social media presence or else their value is lost. Social Media is slowly becoming a foundation marketing component rather than an optional add on for any emerging business.
by Faisal Amin | Sep 10, 2014 | fruitbowl
Step aside selfies! There is a new social media trend in town! Yes you heard that right, there is a new viral bug spreading on a global level including top names like Bill Gates, Roger Federer, Christiano Ronaldo, David Beckham, George W Bush, Mark Zuckerburg and many more celebs have joined in this viral bandwagon.
Feeling a little chill go down your spine at the thought of another viral sensation?
Brrr…. Well this is the trend that will give you the chills for sure!
The name of this global phenomenon called the ‘ALS Ice Bucket Challenge’.
So if you’re lucky, you get nominated for the ALS Ice Bucket Challenge, while nominated you have to dunk yourself in icy cold water ( preferably get it on camera so that there’s proof that you did it) and you get to nominate 3 other people to take the challenge. And the catch is they get a deadline of 24 hours to complete the challenge! Sounds cool right?
What exactly does ALS stand for? Â
No clue? Ok GK Time.
Amyotrophic lateral sclerosis (ALS) — Lou Gehrig’s disease in North America, and rarely Charcot disease—is aneurodegenerative disorder with various causes. The term motor neuron disease (MND) is often used interchangeably with ALS, while others use it to refer to a group of similar conditions that include ALS. ALS is characterized by muscle spasticity, rapidly progressive weakness due to muscle wasting. This results in difficulty speaking, swallowing, and breathing. The disease usually starts around the age of 60, except in cases that are directly inherited when the usual age of onset is around 50.
The average survival from onset to death is three to four years. Only 4% survive longer than 10 years, although rare cases survive 50 years or more. Most die from respiratory failure in much of the world rates of ALS are unknown. In the United States, more than 5,600 are diagnosed every year, and up to 30,000 Americans are currently affected. ALS is responsible for 2 deaths per 100,000 people per year.
So why are these celebs dunking themselves in icy cold water you ask?
By taking part in the ice bucket challenge people all over the world have helped massively by donating and spreading awareness about this disease.
So far the ALS community have received around 111.6 million in Ice Bucket Challenge donations! This is probably one of the most viral causes to go around this year, and it includes the fun factor and the humanity factor into it. So if you get nominated, don’t chicken out! Sometimes a little brain freeze is good for the soul 😛
PS – Don’t forget to donate!
by fruitbowl | Apr 29, 2014 | fruitbowl
Do you really want to make a viral video and gain instant popularity??
Then here are our secrets :
Viral-ness of your video = Clickability X Sharibility of the video!
While some videos can go viral over the night, some may require the initial push to be a massive Hit.
Well, for all those who think it’s all a matter of luck. Here are some of the key principles to follow:
1.Think like an Entertainer!
No matter for what purpose you are making your video for.
Always ask yourself one question – Will others enjoy it till the last second? If yes, then go ahead. If No, then rework on your concept. Rework on your storytelling. Do not keep your videos for more than 5 minutes. Keep it short and crisp.
2.Get it technically correct!
YouTube is changing! Gone are the days when YouTube was exclusively a place for one-hit, user-generated viral videos. According to The Wall Street Journal, 9 of the top 10 most viral videos on YouTube in 2012 were created by professional producers. So don’t let your concept go waste. There are ample of companies who will produce your video 100 times better, Hire them!
3.Grab the attention in the start!
It is really necessary to capture the user attention within the first 5 – 10 seconds. This can be done in many ways through some catchy music, indifferent introduction, but perhaps the most effective (if you can afford it) is the use of celebrities.
4.Keep it emotionally attached.
You have caught the user’s attention, now what next? Keep them Interested. Your video needs to provoke the emotions of your audience by making them smile, laugh, cry or frustrated. Keep them emotionally engaged.
5.Surprise, Don’t Shock!
We all love Surprises, We all love Shocks- NO! One of the assured tactic you can get right is This!
If you really want your video to be shared for a good reason! Then make sure your video surprises and not shocks or scares people because we want to make people happy and not turn them into pranksters!
Well,
these were some of the key principles to make your video go Viral through your Content!
Cheers!
by Faisal Amin | Apr 17, 2014 | fruitbowl
Isn’t it just a scribble on a piece of paper? A Drawing..maybe a doodle, someone just scratched out on a piece of paper in their free time. Or is it something more? What do you see in a logo? What are the top ten logos that you can think of? There’s a reason they are stuck in your mind! Did you force yourself to remember them? No. But then why are they still lingering in the corners of your mind.
Uhmm… Now stop thinking about that. No, your mind isn’t being subliminally controlled by a secret multinational company. Or is it?
Lets play a game:
I will say the name of a company, lets see if you can picture their logos! And how Quickly you do it!
– CocaCola
– Google
– MasterCard
– IBM
– Apple
– Facebook
– Vadilal
– McDonalds
So is there something more to a logo than just the design.
There is. Infact, designing a logo is not easy. It’s not just a scribble on a piece of paper. Infact a logo tells its own story. It can tell you where and how the company was formed. Take the Apple logo for example:
The Logo draws it’s inspiration from the apple that caused revolution! The Apple that changed the way men think and caused a stir. Yes, the apple that hit Newton! Over the years the logo has changed and modified. Today it is created using minimalistic design. This is the same principle that governs most of Apple’s innovations.
Another Logo recognized worldwide: CocaCola logo. When you see this logo you can see the ribbon texture used by the company. This induces the “flow” and “refreshment” that the drink provides. The CocaCola logo has also gone through a lot of change over the years and today it incorporates its unique Bottle structure in its logo as well.
Mercedes. It’s famous three pointed star logo exudes elegance and class. Something that the brand promotes through all of its brand products and communication. The logo defines the brand!
The Logo speaks your brand, and it says it in the minimalist way possible. What does your brand stand for? Can you say it in a single image? A logo is more than just a sketch or a scribble on a paper!
by Faisal Amin | Apr 10, 2014 | fruitbowl
Your video has an amazing story with all beautiful characters and is fun to watch! But, it still hasn’t gone viral yet? It’s the title! Yes. Unless you have a catchy title that grabs your people’s attention and makes them eager to watch it, it’s not going to go viral!
1. Make It Searchable
In order to make your Video go Viral, you need to make it Google- friendly first! You can do that by searching for the most common keywords by free tools like Google Adwords Keyword Tool or Wordtracker. This will help your video get a lot of views and be exposed to more audience. Using the Google Keyword Tool you can look for the popular keyword tools that accurately reflect the conent of your video. Focus on the keywords that would appear on the first page but would not have much competition too!
2. Be Descriptive
Awesome! Most- Watched – Refrain from such titles. Resist the urge to be overly clever, sarcastic or funny with the video title. Some video marketers try to use titles such as “You’ll be amazed to see…” or “You’ll never believe this” but if people do not know the content in video, such titles won’t help! Instead put clear titles of what you are going to show. A brief description and a thumbnail to support it. So from Must- Watch to Must Watch Soccer Skills would help.
3. Keep It Under 56 Characters
Google cuts off the titles after the 66 Character mark and since all videos which are posted on Youtube have “Youtube” in the start of their titles that means you have 56 characters at your disposal and to attract the audience.
4. Use Them!
There are some words which have been shown to generate more clicks which will give good results when included in titles.
a. Video
b. Tutorial
c. Review
d. Test
e. What is
f. How to
g. Demo/Demonstration
h. Explained/Explanation
i. By using one of these words in your title, you’re likely to get more clicks.
