by fruitbowl | Apr 29, 2014 | fruitbowl
Do you really want to make a viral video and gain instant popularity??
Then here are our secrets :
Viral-ness of your video = Clickability X Sharibility of the video!
While some videos can go viral over the night, some may require the initial push to be a massive Hit.
Well, for all those who think it’s all a matter of luck. Here are some of the key principles to follow:
1.Think like an Entertainer!
No matter for what purpose you are making your video for.
Always ask yourself one question – Will others enjoy it till the last second? If yes, then go ahead. If No, then rework on your concept. Rework on your storytelling. Do not keep your videos for more than 5 minutes. Keep it short and crisp.
2.Get it technically correct!
YouTube is changing! Gone are the days when YouTube was exclusively a place for one-hit, user-generated viral videos. According to The Wall Street Journal, 9 of the top 10 most viral videos on YouTube in 2012 were created by professional producers. So don’t let your concept go waste. There are ample of companies who will produce your video 100 times better, Hire them!
3.Grab the attention in the start!
It is really necessary to capture the user attention within the first 5 – 10 seconds. This can be done in many ways through some catchy music, indifferent introduction, but perhaps the most effective (if you can afford it) is the use of celebrities.
4.Keep it emotionally attached.
You have caught the user’s attention, now what next? Keep them Interested. Your video needs to provoke the emotions of your audience by making them smile, laugh, cry or frustrated. Keep them emotionally engaged.
5.Surprise, Don’t Shock!
We all love Surprises, We all love Shocks- NO! One of the assured tactic you can get right is This!
If you really want your video to be shared for a good reason! Then make sure your video surprises and not shocks or scares people because we want to make people happy and not turn them into pranksters!
Well,
these were some of the key principles to make your video go Viral through your Content!
Cheers!
by Faisal Amin | Apr 14, 2014 | fruitbowl, Life At FruitBowl
Well over the last few days Life at Fruitbowl is under high radar. The members of our charade are always on their toes. Why do you ask? Well, there’s a battle going on! It may not be on the surface but under the serene surface there are currents raging.
Lesson 1: Survival of the fittest
I know you’ve heard our tagline – “Survival of the Freshest”, but with the dawn of freshness also comes the inert ability to be the fittest! And since we deal in digital..Well, you got to survive digitally..If you’re thinking a “digital war”.. Well, you’re quite right! To survive at Fruitbowl You have to learn how to battle. Weapons required are ‘stealth’, a ‘creative zing’, and ‘attentive mind’.
Lesson 2: Sharpen your swords
What we mean by that is ofcorse ‘Sharpen your skills’. What ‘Skills’ am I talking about? Well, do you have a fast tongue, or more specifically, fast fingers? Can you get into the enemy’s territory undetected? And leave it with a special distaste?
Lessson 3: Raise your Defences
While you might be raging someone else’s territory and breaking down their walls (or dirtying it with your posts), you got to protect your own! You can’t leave your space unsupervised. There are no sides. Every (wo)man for himself! Yup, Not even the interns are spared.
If you still wondering what historic, epic battle I’m talking about…There’s only one way to figure that out. Spend a Day with us.. Sign into your Facebook account while you’re here and then stroll around teh office. What happens next is…
by Faisal Amin | Apr 10, 2014 | fruitbowl
Your video has an amazing story with all beautiful characters and is fun to watch! But, it still hasn’t gone viral yet? It’s the title! Yes. Unless you have a catchy title that grabs your people’s attention and makes them eager to watch it, it’s not going to go viral!
1. Make It Searchable
In order to make your Video go Viral, you need to make it Google- friendly first! You can do that by searching for the most common keywords by free tools like Google Adwords Keyword Tool or Wordtracker. This will help your video get a lot of views and be exposed to more audience. Using the Google Keyword Tool you can look for the popular keyword tools that accurately reflect the conent of your video. Focus on the keywords that would appear on the first page but would not have much competition too!
2. Be Descriptive
Awesome! Most- Watched – Refrain from such titles. Resist the urge to be overly clever, sarcastic or funny with the video title. Some video marketers try to use titles such as “You’ll be amazed to see…” or “You’ll never believe this” but if people do not know the content in video, such titles won’t help! Instead put clear titles of what you are going to show. A brief description and a thumbnail to support it. So from Must- Watch to Must Watch Soccer Skills would help.
3. Keep It Under 56 Characters
Google cuts off the titles after the 66 Character mark and since all videos which are posted on Youtube have “Youtube” in the start of their titles that means you have 56 characters at your disposal and to attract the audience.
4. Use Them!
There are some words which have been shown to generate more clicks which will give good results when included in titles.
a. Video
b. Tutorial
c. Review
d. Test
e. What is
f. How to
g. Demo/Demonstration
h. Explained/Explanation
i. By using one of these words in your title, you’re likely to get more clicks.
